[Hiring] Content Strategist / UGC Engineer @Vyral Labs

Role Description

As a Content Strategist / UGC Engineer, you sit between strategist, creator manager, and account lead:

• Run client campaigns end to end, each with a roster of creators across one or more markets.
• Write the hooks and scripts creators post every week.
• Test at volume: hooks, formats, pacing, text styles, and CTAs. Find what works and double down in days.
• Read performance every day, cut what isn't working, and scale what is.
• Coach creators with clear, specific feedback, using real videos and examples from top performers.
• Decide who stays on the roster, who needs a push, and who's out.
• Source and onboard new creators when the roster needs fresh talent.

Qualifications

• Chronically online. You know TikTok and Reels culture without having to look it up.
• High agency. You own outcomes, not tasks.
• A systems thinker who turns creative chaos into repeatable processes.
• You write like the internet: native hooks, scripts, and feedback, not marketing speak.
• Comfortable posting your own content and reading the numbers in real time.
• Organised enough to run many creators, tests, and clients at once.
• Business-minded. You care what a viral video does for the client, not just the view count.
• Genuinely hungry. A flop is data, not failure.
• No industry experience needed. Bonus if you've done UGC, creator management, social or growth marketing, or speak more than one language.

Requirements

• €35K-€50K base salary, depending on experience.
• Real ownership from week one, running campaigns for brands people actually use.
• Exposure to our app studio: see how distribution turns apps into businesses.
• A clear path to Senior UGC Engineer, with your pay, equity, and bonuses growing as you do.
• A young, ambitious team that works hard and keeps it fun.

Benefits

• Remote-first: work from anywhere.
• Quarterly team trips: we just got back from the South of France.
• Unlimited PTO (we roughly take around 23 days a year).

How to apply

Hit Apply (about 10 minutes). Then: intro call with our co-founder, a case study (plan a UGC campaign for a real app, plus a virality test), a final interview with the team, and a paid trial before going full-time.

Don't tick every box? Apply anyway. We hire for motivation and how fast you learn, not for a perfect CV.