[Hiring] Marketing Manager @Wilson Language Training

Role Description

We are seeking a strategic and hands-on Marketing Manager to support the integration and go-to-market strategy for newly acquired literacy programs, including curriculum designed specifically for bilingual (Spanish-English) learners. This role is responsible for planning, executing, and optimizing integrated marketing efforts across digital and print channels to drive awareness, engagement, and adoption.

• Develop and manage integrated marketing campaigns for new curriculum products, some with a focus on bilingual education.
• Collaborate with Product, Sales, and Implementation teams to ensure consistent messaging and strategic alignment.
• Craft compelling, audience-specific content across multiple formats (emails, brochures, web pages, social posts, presentations, etc.).
• Create marketing enablement materials to support the sales team with prospecting, outreach, and follow-up.
• Manage vendor relationships for design, print production, and translation/localization.
• Analyze campaign performance data to inform strategy and improve ROI.
• Coordinate with external partners and acquired program teams to ensure brand and voice alignment.
• Support event planning and representation at conferences and trade shows relevant to bilingual or literacy education.

Qualifications

• Bachelor’s degree in Marketing, Communications, Education, or related field.
• 5+ years of marketing experience, ideally in the education or literacy sector.
• Proven success in managing multi-channel campaigns (print, digital, email, social, events).
• Experience marketing to K–12 administrators, educators, and/or district decision-makers.
• Strong writing, editing, and storytelling skills.
• Fluent in English and Spanish; able to create or review bilingual marketing materials.
• Comfortable working cross-functionally in a fast-paced environment.
• Familiarity with Salesforce, Pardot, WordPress, Canva/Adobe Creative Suite, and Google Analytics is a plus.

Requirements

• Deep understanding of issues surrounding bilingual education and literacy equity.
• Previous experience integrating or marketing newly acquired education programs or products.
• Mission-driven mindset with a passion for improving student literacy outcomes.

Benefits

• Medical, dental, vision, and Life & Disability Insurance.
• 401k plan with partial employer match.
• Paid Time Off.
• Paid holidays.
• Tuition reimbursement.
• “O’Connor days,” which refers to a company-wide office closure between Christmas and New Year’s Eve, as well as other perks.

Company Description

Wilson Language Training is an Equal Opportunity, Drug-Free Employer Committed to Diversity in the Workplace. M/W/D/V