[Hiring] Marketing Manager @Somewhere

Role Description

As the Marketing Manager, you will serve as the single accountable owner building Lineage’s marketing function into a high-impact growth engine. Reporting directly to the owners, you will strategically plan and execute end-to-end campaigns—leveraging advanced AI tools, automated outreach, email sequences, and high-volume lifestyle imagery to build brand awareness and drive warm dealer leads. This role empowers an independent, creative self-starter to test new strategies, collaborate directly with sales leadership, and actively fuel the company's westward national expansion.

Key Responsibilities

• Develop, execute, and own Lineage’s end-to-end marketing strategy to boost brand awareness and generate qualified inbound inquiries across target expansion markets.
• Build automated prospecting programs and targeted email sequences using AI tools to identify, engage, and nurture relationships with U.S. furniture retailers and buyers.
• Leverage AI image generation tools to produce a high volume of realistic, lifestyle product imagery for website, dealer, and catalog collateral.
• Manage all social media channels, shaping a unified brand voice and creating visual content to drive engagement with trade partners and consumers.
• Design, launch, and measure sales-driving dealer incentive programs, seasonal promotions, and marketing toolkits for field sales representatives.
• Collaborate closely with the VP of Sales and technology leads, gathering field insights to refine campaigns, optimize conversion rates, and report performance to company owners.

Qualifications

• 4+ years of hands-on marketing experience, including experience as a Marketing Manager, Head of Marketing, or similar full-ownership role (Required).
• Proven track record of running end-to-end outbound email marketing campaigns, lead generation, and prospecting automation workflows (Required).
• Heavy, practical expertise using AI tools for content generation, research, prospecting, and creating/editing lifestyle product imagery (Required).
• Demonstrated background in social media strategy, visual content creation, and cross-channel brand building (Required).
• Native-level or fluent written and spoken English with alignment to full-time U.S. Eastern Time business hours (Required).
• Experience marketing for a manufacturer, CPG brand, or business that sells through dealers, retailers, or distributors (Preferred).
• Background or experience in the furniture, home decor, or interior design industry (Preferred).
• Experience supporting regional or national market expansion for a U.S.-based company (Preferred).

Company Description

Lineage Collections is a fast-growing U.S. residential furniture company that manufactures high-quality collections in Asia and distributes nationwide through an expanding network of retailers and dealers. Backed by an aggressive, entrepreneurial leadership team, the company has doubled in size and continues to achieve over 20% year-over-year growth while pioneering modern AI tools in marketing and technology. Joining Lineage offers high autonomy, direct access to owners, and the opportunity to help challenge a traditional industry in a lean, high-growth environment.