[Hiring] Marketing Manager @Law Firm Velocity

Role Description

This role is focused on execution. The strategy is already set; your responsibility will be to bring it to life through consistent content, organized systems, and reliable follow-through.

You’ll work closely with firm leadership, an SEO agency, and an existing part-time marketing coordinator. Responsibilities will be divided based on strengths, with this role leaning into writing, content, and marketing coordination. The shared goal: make sure law firm owners already understand why we’re different before they get on a sales call.

Content Production

• Write and manage LinkedIn posts, blog content, and marketing resources in a confident, insight-led voice.
• Build a monthly CFO email newsletter: one topic, one practical observation, one implication for law firm owners.
• Develop a quarterly print newsletter for a selected group of personal injury firms.
• Produce long-form blog and resource content at the depth of Clio’s blog.

Channel and Asset Management

• Keep the content calendar, asset folders, and marketing library organized.
• Maintain current website service, team, and resource pages.
• Design and maintain marketing materials in Canva or InDesign: one-pagers, PDFs, conference handouts, and referral kits.

Sales and Referral Support

• Schedule referral partner meetings and maintain a consistent touchpoint cadence.
• Ensure prospects receive pre-call materials before inbound sales meetings.
• Support conference activation: pre-event attendee segmentation, event landing pages, and post-event follow-up.

Systems and Measurement

• Own data accuracy in Salesforce and maintain the marketing KPI dashboards.
• Use AI tools fluently for research, drafting, and content development.

Recruiting Support

• Build and maintain a roster of legal CFOs and finance managers.
• Load contacts into the CRM and run outbound campaigns to stay in regular contact.
• Help coordinate interview scheduling.

Qualifications

• 3+ years in B2B content marketing, ideally for professional services, finance, or legal clients (or an agency serving those industries).
• Ability to write clearly about financial topics for non-financial audiences. A portfolio or writing samples are required.
• Working knowledge of SEO fundamentals (Ahrefs, SEMrush, or Surfer).
• Comfortable in a CMS (WordPress or Webflow), an email platform (ConvertKit, HubSpot, or Mailchimp), and design/video tools (Canva, InDesign, Descript, CapCut, or Adobe Express).
• Strong organizational skills and the ability to manage deadlines independently.
• Daily use of AI tools, with a clear sense of where they help and where they get in the way.

Requirements

• Familiarity with the legal industry or practice management software (Clio, MyCase, Filevine, or Casepeer) is a plus.
• Video editing for LinkedIn and YouTube — CFO walkthroughs, dashboard explainers, “how our first 60 days work” content.
• Podcast production and guest coordination.
• Paid media: LinkedIn promotion of high-performing posts and Google Ads.
• Working knowledge of GA4, UTM tracking, and conversion attribution.
• Hands-on Salesforce experience.
• Experience in marketing a premium professional services firm where the goal is to qualify prospects, not generate volume.