[Hiring] Marketing Manager @Stearns Bank NA.

Role Description

Stearns Bank is seeking a dynamic and strategic, results-driven Marketing Manager to serve as the leading marketing force for our SBA, National Lending, and Salaam Business units. This role will own the development, build, and execution of marketing strategies that drive growth, strengthen market positioning, and generate meaningful business results. As a key partner to business leadership, the Marketing Manager will translate business objectives and customer insights into integrated campaigns, compelling, and go-to-market strategies that build awareness, generate qualified opportunities, and deepen customer relationships, all while advancing the Stearns brand.

Responsibilities

• Brand & Marketing Strategy Development: Develop and execute comprehensive brand & marketing strategies that support the business objectives of the SBA, National Lending, and Salaam division, aligning with the overall brand positioning of Stearns Bank.
• Brand Identity Management: Maintain the visual and verbal identity of the SBA, National Lending, and Salaam division, ensuring consistency across all communication channels and touchpoints.
• Campaign Management: Conceptualize, plan, create, and execute integrated marketing campaigns to promote Stearns Bank's SBA, National Lending, and Salaam division, leveraging various channels including digital, social media, events, and traditional media.
• Content Creation: Collaborate with internal stakeholders and external partners to create compelling content, including blog posts, articles, case studies, and multimedia assets.
• Market Research and Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the SBA, National Lending, and Salaam division.
• Relationship Building: Cultivate strong relationships with key stakeholders, including clients, partners, industry associations, and media outlets.
• Performance Tracking: Monitor and analyze the performance of brand, marketing, and campaign initiatives, leveraging data-driven insights to optimize strategies.
• Budget Management: Manage the budget effectively, ensuring efficient allocation of resources to maximize ROI.
• Cross-Functional Collaboration: Collaborate with cross-functional teams, including Sales, Product Development, and Customer Experience.
• Brand Compliance: Ensure compliance with regulatory requirements and brand guidelines in all brand-related activities and communications.
• Events: Research, plan, promote, coordinate, and support events and tradeshows.
• Project Management: Anticipate project needs and potential roadblocks in advance; develop contingency plans and keep stakeholders informed proactively.
• Database Management: Maintain strong database and list hygiene practices.
• Reporting: Develop executive-level and campaign performance reports that translate marketing data and key insights into clear results.
• Autonomous Problem Solving: Seek out answers and solutions autonomously, researching best practices and testing approaches.
• Workload Management: Manage multiple concurrent projects with strong organizational rigor.
• Core Values: Embody and champion Stearns Bank's core values in all work and stakeholder interactions.
• Additional Responsibilities: Supports additional projects, initiatives, and responsibilities as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field (Master's degree preferred).
• In-depth Hubspot experience required, including building campaigns and all related assets.
• Banking or financial industry experience preferred.
• Proven experience (5+ years) in brand management, marketing, digital marketing strategy execution, or related roles.
• Strong understanding of brand strategy development, brand positioning, and brand identity management principles.
• Demonstrated ability to plan, execute, and analyze integrated marketing campaigns across multiple channels.
• Excellent verbal and written communication skills.
• Strategic thinker with a data-driven mindset and strong analytical skills.
• Creative problem solver with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, collaborative environment.
• Proficiency in Microsoft Office Suite and experience with marketing automation platforms and analytics tools preferred.

Requirements

• Occasionally lift and/or move up to 25 lbs.
• Literacy in English.
• Ability to sit for extended periods of time, twist, bend, sit, walk, and use hands to handle objects.
• Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.

Benefits

• Employee Stock Ownership Plan & 401k Plan
• Healthcare (Medical, Dental, Vision, Telehealth, Life insurance)
• 12-week Paid Parental Leave and Medical Leave: With a cap of 20 weeks for eligible team members.
• $5,000 Family Care Reimbursement: Childcare, Elder Care, Student Loan Debt, Pet expenses, Down Payment Assistance
• PTO from 13 to 23 days depending on tenure. Cashout and Carryover options
• 10 Days Sick Time
• 11 Paid Holidays
• 4 Days Volunteer Time
• 2 Days Self Allowance Time
• Tuition Assistance
• Salary range between $100,000 - $115,000.