[Hiring] Marketing Manager @Greystar

Role Description

The Marketing Manager will play a key role in developing and executing strategic marketing initiatives that enhance brand presence, support client objectives, and drive property performance across our portfolio. This role requires a results-driven marketing professional with experience in brand building, digital marketing, and data-driven decision-making.

The ideal candidate will bring at least three (3) years of corporate-level marketing experience in the property management or related industry, supported by a four-year college degree in Marketing, Communications, Business, or a related field. The Marketing Manager will collaborate closely with internal teams and clients to deliver impactful campaigns, manage reporting, and ensure marketing efforts align with overall business goals.

Approximately 20% travel annually and must be located on the East Coast.

Responsibilities

• Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
• Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
• Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals.
• Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
• Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members.
• Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
• Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
• Provides oversight of ORM and social media initiatives to align with community brand, portfolio goals, and National benchmarks.
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Oversees property photography projects to include contracting approved partners and maintaining centralized photo library.
• Develops and conducts portfolio trainings for new programs and continuing education of marketing initiatives.
• Conducts monthly touchpoints with Operations to discuss client expectations, marketing goals, and marketing support.
• Meets with advertising and marketing partners regularly, reviews proposed service contracts, and monitors advertising suppliers for product performance and service quality.
• Provides technical guidance and support to onsite and corporate teams.
• Collaborates with national, innovation, and in-house creative service teams to implement national initiatives and marketing technology at the site level.
• May supervise other marketing team members by interviewing, hiring, training, and managing their performance.

Qualifications

• Proficiency in Microsoft Excel, PowerPoint, Canva, and Google Analytics.
• Strong experience in developing and implementing brand strategies.
• Ability to create and present client reporting and marketing performance analyses.
• Excellent project management, communication, and cross-functional collaboration skills.
• Creative mindset with the ability to translate data and insights into actionable strategies.

Salary and Compensation

• The salary range for this position is $75,000 - $90,000.
• In addition to the base salary, this role may be eligible to participate in a quarterly or annual bonus program based on individual and company performance.
• For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits.
• Generous Paid Time off: 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays.
• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
• 401(k) with Company Match up to 6% of pay after 6 months of service.
• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000.
• Employee Assistance Program.
• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
• Charitable giving program and benefits.