[Hiring] Marketing Manager @NarraSoft

Role Description

• Develop and execute B2B marketing strategies aligned with business and revenue goals.
• Generate qualified leads through digital campaigns, content, email, LinkedIn, and paid advertising.
• Plan, launch, and optimize marketing campaigns across multiple channels.
• Manage LinkedIn, Google Ads, SEO, email marketing, and marketing automation activities.
• Create and oversee content for social media, websites, email campaigns, and sales materials.
• Identify target markets, industries, and buyer personas to support lead generation.
• Track campaign performance, lead quality, conversion rates, ROI, and pipeline contribution.
• Analyze marketing data and use insights to improve campaign performance.
• Work closely with Sales and Business Development teams to align marketing and lead-generation efforts.
• Build and maintain marketing funnels and lead-nurturing campaigns.
• Research market trends, competitors, and opportunities to support business growth.
• Prepare regular marketing reports and recommendations for leadership.
• Manage marketing projects, timelines, budgets, and external vendors when needed.

Qualifications

• Proven experience in B2B marketing, preferably within outsourced services, technology, staffing, SaaS, or other professional services.
• Demonstrated ability to generate qualified leads and sales opportunities through targeted marketing initiatives, with measurable results.
• Proficiency in LinkedIn marketing, Google Ads, SEO, content marketing, email campaigns, and marketing automation platforms.
• Experience planning, launching, monitoring, testing, and optimizing integrated marketing campaigns based on performance data.
• Strong understanding of marketing-to-sales alignment, with the ability to track and improve KPIs such as leads, conversion rates, cost per lead, pipeline contribution, and ROI.
• Comfortable using marketing analytics and reporting tools to evaluate campaign performance and make data-driven decisions.
• Able to develop marketing strategies while also executing campaigns and managing day-to-day marketing activities.
• Experience working closely with sales and business development teams to align marketing activities with revenue and growth objectives.

Requirements

• Note: WFH Set-up & Mid Shift Schedule