Role Description
Censys is looking for an experienced, independent Marketing Manager (APJ Region) to lead and execute regional marketing activities across Asia-Pacific and Japan. This person will serve as the extended arm of the global Marketing team in APJ, translating Censysβ global marketing strategy into programs that are relevant, effective, and impactful across the region.
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Serve as the extended arm of the global Marketing team in APJ, translating Censys's global strategy into relevant regional programs and execution.
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Partner closely with the APJ GTM team to align marketing priorities with regional sales, pipeline, and growth objectives.
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Develop and execute the APJ regional marketing plan, balancing global priorities with local market needs and opportunities.
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Own Censys's participation in key APJ cybersecurity and technology industry events, including sponsorships, planning, execution, and follow-up.
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Plan and execute Censys webinars with topics, speakers, and content relevant to APJ audiences.
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Develop and run virtual and in-person Censys workshops to engage prospects, customers, and target accounts.
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Execute regional demand generation campaigns across paid, social, email, digital, events, and other relevant channels.
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Adapt and activate global campaigns for APJ, and build region-specific programs where local market requirements differ.
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Partner with global Content and Product Marketing to localize and adapt messaging around Censys's authoritative Internet Map and threat/exposure management capabilities for APJ audiences.
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Own regional PR and media relations execution, aligned with global communications and brand strategy from HQ.
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Identify opportunities to build Censys brand awareness through media, thought leadership, events, partners, and regional communities.
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Manage regional agencies, vendors, event partners, budgets, timelines, and campaign logistics.
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Collaborate with Sales on target audiences, accounts, campaign follow-up, and pipeline acceleration.
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Track and analyze regional marketing performance β engagement, conversion, pipeline contribution, ROI β and optimize accordingly.
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Maintain strong communication with HQ and APJ stakeholders, bringing regional insight back to global teams while independently driving execution.
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Partner with channel and distribution partners across APJ on joint marketing plans, campaigns, events, and demand generation programs.
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Apply curiosity and sound judgment in leveraging AI tools to work faster and smarter.
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Other duties as assigned.
Qualifications
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7+ years of B2B marketing experience, ideally within cybersecurity, security technology, or enterprise SaaS.
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Experience as the first, primary, or highly autonomous marketer for an APJ region, with a track record of building regional programs while working within a global team.
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Strong understanding of APJ markets, with experience adapting global marketing strategies across different countries, audiences, and buying environments.
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Demonstrated experience executing industry events, webinars, field marketing programs, workshops, and demand generation campaigns.
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Experience partnering closely with regional Sales and GTM teams to support pipeline and revenue objectives.
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Experience managing PR agencies, media relationships, vendors, and external partners.
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Strong project management skills, with the ability to run multiple campaigns and programs simultaneously.
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Highly independent and comfortable operating in a distributed, remote environment across time zones.
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Strong communication and stakeholder-management skills, balancing regional needs with global priorities.
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Analytical mindset, connecting marketing activity to measurable business outcomes.
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Hands-on experience with a modern B2B marketing stack β Salesforce, HubSpot, Zoom Events/Webinars, and Asana experience preferred.
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Proven ability to use LLM and generative AI tools for marketing productivity, research, content development, and campaign execution.
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Professional fluency in English required; fluency in Japanese, Korean, or Mandarin Chinese is a strong advantage.
Requirements
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Salary will be based on local market data for Singapore or Australia and discussed during the interview process, along with bonus eligibility and equity.
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We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment.
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To ensure the integrity of our hiring process, we require all candidates to keep their cameras on during video interviews.
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By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with our Censys Privacy Policy.
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We value diversity and are committed to creating an inclusive environment for all employees. Censys is an equal opportunity employer.
Benefits
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Identity Verification: All candidates who receive an offer of employment will be asked to complete an identity verification through CLEAR.
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California Privacy Rights Notice: We collect personal information from job applicants for business purposes, including evaluating your candidacy for employment.