[Hiring] Marketing Manager @Janitza

Role Description

Janitza North America is seeking a Marketing Manager to lead strategic marketing initiatives supporting key growth markets and customer segments in the US. This newly expanded role was created to support Janitza's long-term growth strategy and strengthen our presence across existing and emerging market opportunities.

Working closely with Sales, Product Management, Headquarters Marketing, channel partners, and customers, you will be responsible for:

• Developing market-focused messaging
• Executing targeted campaigns
• Gathering customer insights
• Strengthening Janitza's brand presence

Success in this role requires a strategic and customer-focused marketer who enjoys understanding complex customer challenges, translating technical concepts into compelling business value, and building relationships across diverse customer and partner ecosystems.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 4-6 years of B2B marketing experience
• Proven experience owning or leading marketing campaigns from strategy through execution and measurement
• Experience developing messaging, positioning, and content for technical or complex products and solutions
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Exceptional written and verbal communication skills
• Demonstrated ability to translate customer insights into actionable marketing programs
• Strong attention to detail and commitment to producing high-quality, error-free work
• Ability to travel up to 25%

Requirements

• Experience marketing technical, engineering, energy, infrastructure, manufacturing, or other complex B2B solutions
• Experience supporting channel partner or distributor marketing programs
• Experience managing marketing agencies, freelancers, or external vendors
• Familiarity with Salesforce and marketing performance analytics

What You'll Do

• Develop Market Growth Strategy
  • Lead Janitza North America's marketing strategy for key growth markets and customer segments
  • Develop market and persona-specific messaging that clearly communicates the value of Janitza's solutions
  • Conduct customer, competitor, and market research to identify opportunities for growth
  • Build and maintain target persona profiles, including key challenges, objectives, pain points, and buying motivations
  • Gather Voice of Customer insights through customer interviews, site visits, Lunch & Learn programs, product and sales collaboration, and tradeshow engagement
• Own Campaign Development and Execution
  • Develop and execute integrated marketing campaigns supporting Janitza's growth initiatives
  • Define campaign objectives, messaging, content requirements, target audiences, channels, and success metrics
  • Manage campaigns across digital, content, social media, industry publications, events, webinars, channel partner programs, and distributor activities
  • Measure campaign performance and continuously optimize future initiatives based on results
  • Benchmark campaign engagement and performance against relevant industry standards
• Drive Content and Product Marketing Initiatives
  • Translate complex technical concepts into meaningful, customer-focused messaging and content
  • Develop content strategies and creative briefs for internal stakeholders and external agencies
  • Partner with product managers to align customer and market needs with existing product offerings
  • Gather customer feedback and market intelligence to help identify product gaps and support future product business cases
  • Ensure all external-facing content meets Janitza standards for accuracy, professionalism, and brand consistency
• Lead Agency and Vendor Relationships
  • Manage external agencies, freelancers, and marketing partners supporting Janitza's initiatives
  • Define project scope, deliverables, timelines, and performance expectations
  • Evaluate agency effectiveness and provide reporting on utilization and outcomes
  • Support future budget planning and management related to agency services, content development, and industry events
• Support Events and Industry Engagement
  • Evaluate and recommend industry conferences, trade shows, customer events, and association opportunities
  • Partner with Sales to establish event objectives and success criteria before participation
  • Measure event performance using lead generation, engagement metrics, cost-per-lead, and post-event evaluations
  • Represent Janitza at customer meetings, industry events, trade shows, Lunch & Learn sessions, and partner programs
• Collaborate Across Global and Regional Teams
  • Partner closely with U.S. Sales, Product Management, and Marketing teams
  • Serve as a primary marketing resource supporting strategic business growth initiatives
  • Work with Headquarters Marketing to localize global campaigns and content for the North American market
  • Coordinate with channel partners and distributors to support shared business objectives

Benefits

• $105k-$120k Base Salary
• 10% Annual Bonus