[Hiring] Marketing Manager @Whatnot

Role Description

As a Marketing Manager at Whatnot, you will own the growth of a product category in Australia while helping shape how we scale multiple categories across the market. You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention. In this role, you will:

• Drive user acquisition for your category in Australia, developing campaigns and events that generate community buzz and grow demand on Whatnot.
• Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics.
• Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth.
• Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Australia.
• Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into market-specific playbooks, and partner with US and International counterparts to adapt proven approaches for the Australian market.

Qualifications

• 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments.
• Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC.
• Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale.
• Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.
• Proven ability to fully own end-to-end campaigns across multiple marketing channels, track KPIs, and optimize based on insights.
• Low ego, adaptable, and comfortable taking on unstructured challenges.
• Passion for creator communities and/or categories that thrive on Whatnot (e.g., collectibles, toys, TCG).

Benefits

• Generous Holiday and Time off Policy.
• Health Insurance options including Medical, Dental, Vision.
• Work From Home Support.
• Home office setup allowance.
• Monthly allowance for cell phone and internet.
• Care benefits.
• Monthly allowance for wellness.
• Annual allowance towards Childcare.
• Lifetime benefit for family planning, such as adoption or fertility expenses.
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally.
• Monthly allowance to dogfood the app.
• Parental Leave: 16 weeks of paid parental leave + one month gradual return to work.

Company Description

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.