[Hiring] Marketing Lead - Americas @ChainGPT

Role Description

We're looking for a Marketing Lead to work directly alongside our CMO. This is a high-ownership role for someone who can think in strategy and execute in reality: one day you're building a go-to-market plan, the next you're shipping short-form content, spinning up a growth experiment, or setting up an AI automation to make the whole team faster.

You'll help drive marketing across two fronts at once: scaling AIVM, the infrastructure company, and running full-cycle growth for our consumer-facing AI products across B2B and B2C. That means you're equally comfortable with technical, developer-led infrastructure marketing and consumer-grade product growth.

You are deeply creative, deeply online, and deeply AI-native. You understand both Web3 and Web2 tech culture, you know what's trending across platforms before it peaks, and you instinctively reach for AI tools to move faster. If you're the type of marketer who's already automating half your own workflow and can't stop noticing what makes launch videos, UGC, and short-form content actually work, you'll fit right in.

What You'll Do

• Work directly with the CMO, assisting day-to-day across the full spread of marketing activities and owning execution end-to-end.
• Plan and ship social content across our channels, matching the pace and culture of each platform (Twitter/X, LinkedIn, TikTok, YouTube, and more).
• Drive go-to-market execution for both AIVM and our consumer AI products: turn strategy into concrete, sequenced launch and growth plans and then make them happen.
• Develop creative marketing strategies and campaign concepts that cut through a noisy AI and crypto landscape.
• Design and run growth campaigns and growth plans, from experiment design through to measurement and iteration.
• Track the market and emerging trends closely and surface the most relevant ones to the team, turning cultural moments into content and campaign opportunities.
• Produce and direct short-form content: launch videos, UGC-style content, and platform-native video for TikTok, Reels, YouTube Shorts, and X.
• Run full-cycle go-to-market and growth for our consumer AI products across B2B and B2C, from top-of-funnel awareness through activation, retention, and referral.
• Set up AI automations and AI-native workflows that improve how the whole marketing team operates.
• Support the broader marketing engine across SEO, PR, growth hacking, YouTube, and more.

Qualifications

• A strong, well-rounded marketer with real depth across multiple domains: go-to-market, growth, content, social, SEO, and PR.
• A creative mind who generates ideas, campaigns, and hooks, and who can also execute them without waiting to be told how.
• Fluency in both Web3 and Web2 tech culture.
• Deep platform knowledge across Twitter/X, LinkedIn, TikTok, and YouTube (including Shorts).
• A clear grasp of current content formats and trends: launch videos, UGC-style content, and short-form video.
• AI-native to the core.
• A solid understanding of go-to-market motions, ideally including developer-led and self-serve funnels.
• Experience with, or a strong appetite for, scaling consumer products, especially AI consumer products, across the full growth cycle for both B2B and B2C audiences.
• A builder's bias toward action.

Bonus Points

• You've helped take a consumer AI product to market and grow it.
• Worked in web3/crypto industry.
• You have hands-on experience with growth hacking tactics.
• You've built AI agents or automations that replaced manual marketing work.
• You have a track record in short-form video, either producing it yourself or directing creators.
• You've worked in or around crypto/Web3 and understand the culture from the inside.
• You have working knowledge of SEO and GEO/AI-search visibility.
• You've owned PR or earned-media motions.
• You have a personal build-in-public presence or an audience of your own.

Benefits

• PTO: Flexible PTO system based on trust and tenure, including Holidays.
• Remote Work: Work remotely from anywhere. Results matter more than location.
• A Schedule That Matches You: Work when you're most productive.
• Multiple Ways to Earn: Multiple ways to earn more through IDO, whitelabel, and employee referrals.
• All Access to Tools: We cover the software and services that help you succeed.
• Climb That Ladder: We prioritize internal promotions and give you the resources to grow with us.
• Open Door Policy: No silos, no egos, just a collaborative and supportive team.
• Micromanagement, Who?: We hire people to teach us things, not to be told what to do.
• Get Connected: Collaborate with some of the sharpest minds in the industry.