[Hiring] Marketing Engineer @Basata Inc

Role Description

We are hiring our first Marketing Engineer. This role focuses on two areas: driving measurable revenue through SEO, AEO (answer engine optimization), and website conversion, and building AI-powered workflows that make the whole marketing department faster, starting with events and webinars.

Preferred Locations: Arizona or California. Open to remote with travel to HQ for the right candidate.

You recommend the strategy, own it once the VP of Marketing approves it, and ship the pages, schema, experiments, and automations yourself. You'll be measured on a qualified pipeline from organic and website channels.

What you'll do

• Drive revenue through SEO, AEO, and website conversion:
  • Own Basata's organic strategy end to end: keyword research, site architecture, technical SEO, and useful programmatic pages (by specialty, use case, EMR, and integration).
  • Build our AEO program so the major AI answer engines cite and recommend Basata.
  • Write the copy for website, landing, and SEO pages, and run it through content optimization and AI-visibility tools.
  • Run a steady program of conversion experiments on landing pages, forms, demo flows, and calls to action.
  • Own HubSpot lead capture, routing, and attribution for organic and website leads.
• Build AI-powered marketing workflows:
  • Map how the marketing team works today, find the manual steps, and replace them with agents and automations.
  • Start with events and webinars: automate pre-event research and outreach, registration and follow-up sequences, attendee enrichment, session recaps, and the handoff of event leads to sales.
  • Build a workflow that turns webinar and event content into blog posts, social posts, emails, and AEO-ready pages.
  • Document each workflow, page template, and experiment as you build it, and train the team to run and extend it on their own.
  • Help set marketing's AI standards and tool choices, with extra care for accuracy and compliance in healthcare.

Qualifications

• 3–5 years in B2B SEO, growth marketing, web or marketing operations, or growth engineering.
• Hands-on technical SEO (crawling and indexing, site architecture, structured data and JSON-LD, Core Web Vitals).
• Strong writing skills, with content credible to physicians and practice administrators.
• Fluency with Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog, HubSpot, and a modern CMS such as Webflow or WordPress.
• Experience building AI agents or automations that a team uses every day.

Requirements

• Experience with AI-visibility tools such as Profound, Peec AI, or Scrunch.
• Comfort editing HTML, CSS, and JavaScript.
• Daily use of AI coding tools such as Claude Code or Cursor.

Nice to have

• Experience marketing to healthcare providers, or in another regulated category.
• Python or SQL to pull and analyze your own data.
• Experience automating event and webinar marketing.
• Early-stage startup experience as the first or only person in a function.

Benefits

• Drive real impact. Your work helps clinics run more smoothly and gets patients care faster, with fewer headaches.
• Shape something meaningful. You'll play a real role in both the systems and the experience, not just execute someone else's design.
• High ownership. We trust you to lead, build, and bring ideas to life.
• Work with purpose. We're solving real problems in healthcare with tools people rely on every day.

Our Core Values

• Find a way: We own outcomes — no excuses, no shortcuts.
• Dream big: We refuse to accept that healthcare has to be broken.
• Obsess over the customer: Every decision starts with empathy for the people we serve.
• Always be learning: We're relentless about growth — our own and each other's.
• Move fast, deliver excellence: Speed unlocks momentum, but only paired with precision.