[Hiring] Marketing Campaign Manager @HR Acuity

Role Description

We are looking for a strategic and self-directed Marketing Campaign Manager to join our growing marketing team. This mid-level role is ideal for a fully proficient marketer with a strong grasp of data-driven strategies and the ability to independently lead campaign initiatives that support HR Acuity’s thought leadership and revenue goals.

Day in the life as the Marketing Campaign Manager:

• Campaign Strategy and Execution:
  • Own the end-to-end development and execution of integrated marketing campaigns.
  • Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
  • Translate product positioning and messaging into compelling campaign narratives.
• Email Marketing Leadership:
  • Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
  • Develop segmentation strategies and optimize email performance through A/B testing and analytics.
  • Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).
• Performance Management and Optimization:
  • Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
  • Regularly audit lead scoring and content effectiveness.
  • Partner with RevOps to refine attribution and reporting processes.
• Cross-Functional Collaboration:
  • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
• Marketing Technology and Operations:
  • Stay current with marketing tech trends and apply innovations to improve campaign performance.
  • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.
  • Contribute to process documentation and improvements.

You’ll thrive in this role if you:

• Are comfortable working independently and managing multiple priorities.
• Enjoy solving complex problems and making data-informed decisions.
• Can pivot quickly and adapt to a fast-paced, evolving environment.
• Are proactive in identifying opportunities and driving initiatives forward.

Qualifications

• Professional Experience: Min 4 years of marketing experience, with a focus on campaign management and email marketing.
• Proven experience: Leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.
• Industry Knowledge: Experience in B2B SaaS required. HR Tech preferred.
• Marketing Expertise: Strong understanding of omni-channel marketing best practices, including segmentation, automation, and personalization across platforms like email, web, social, paid, community, etc.
• Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audiences.
• Project Management: Demonstrated ability to plan, prioritize, and thrive in a fast-paced, deadline-driven environment.
• Proactive management of workloads, ambiguity, and multiple projects simultaneously.
• Collaboration Skills: Proven ability to collaborate effectively with cross-functional teams.
• Clear communication and openness to feedback.
• Analytical Skills: Ability to make data-driven decisions, citing evidence from marketing trends, KPIs, and stakeholder feedback.
• Understanding of conversion rate optimization best practices.
• Technology Proficiency: Proficiency with analytics tools such as Google Analytics, HubSpot, and Salesforce.
• Experience with 6Sense, Gong, Outreach, WordPress, Asana, or similar tools.
• Educational Background: Bachelor's degree in business, marketing, or a related communications field or relevant work experience.