Role Description
Our client is a well-established U.S.-based freight brokerage company with over 15 years of experience in the transportation and logistics industry. They are looking for a highly creative Marketing Coordinator who can develop engaging content, grow their digital presence, and help position the business as a trusted industry leader. This is a hands-on marketing role focused on execution.
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Create engaging LinkedIn content that increases followers, impressions, and audience engagement.
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Develop creative marketing campaigns that communicate the company's freight and logistics services.
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Produce high-quality marketing collateral, including newsletters, promotional emails, presentations, brochures, and sales materials.
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Design visually engaging content using Canva and other creative tools.
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Create short-form videos and AI-assisted marketing content for digital platforms.
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Write compelling marketing copy with strong calls to action tailored to a B2B audience.
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Manage and maintain the company's LinkedIn presence.
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Schedule and publish content across digital platforms.
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Monitor comments, messages, and audience engagement.
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Identify relevant industry trends and create timely, engaging content around them.
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Create and distribute email marketing campaigns using platforms such as GoHighLevel or similar marketing software.
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Develop promotional campaigns highlighting freight lanes, logistics solutions, and company services.
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Build newsletters that educate, engage, and generate business opportunities.
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Monitor campaign performance and recommend improvements.
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Assist with planning and executing marketing initiatives throughout the year.
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Coordinate marketing activities while leadership is travelling, ensuring campaigns continue to run smoothly.
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Collaborate closely with leadership to ensure marketing aligns with business priorities and sales objectives.
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Organise marketing assets and maintain consistency across all communication channels.
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Monitor campaign performance across LinkedIn, email marketing, and digital channels.
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Track key metrics including impressions, engagement, click-through rates, and campaign effectiveness.
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Provide regular reporting and recommendations to improve marketing performance.
Qualifications
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2+ years' experience in a Marketing Coordinator, Digital Marketing, Content Marketing, or similar role.
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Marketing / Digital Marketing Qualification.
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Experience marketing a service-based business in a B2B environment.
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Strong content creation and copywriting skills.
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Excellent Canva skills with the ability to create polished marketing materials.
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Experience using AI tools to enhance content creation and produce short-form video content.
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Familiarity with email marketing platforms such as GoHighLevel, Mailchimp, HubSpot, Zoho or similar.
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Experience managing LinkedIn business pages and growing engagement.
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Strong understanding of social media best practices and digital marketing principles.
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Comfortable interpreting marketing analytics and making data-driven improvements.
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Excellent written and verbal English communication skills.
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Highly organised with the ability to manage multiple projects simultaneously.
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Self-motivated and able to work independently while collaborating effectively with a remote team.
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Comfortable working U.S. hours.
Requirements
Benefits
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Fraud Disclaimer: ReWorks Solutions will never request payment during recruitment or require in-person office visits. All official communication will come from a ReWorks Solutions email address. Please verify any suspicious messages with our team directly.