[Hiring] Manager, Paid Acquisition & Investment @Mission Lane

Role Description

We’re looking for a Manager, Paid Acquisition & Investment to serve as our resident Subject Matter Expert (SME) and independently own day-to-day execution across our core paid channels (Meta, Google, TikTok, and Snapchat), reporting to the Director, Growth.

The impact you’ll make:

• Take autonomous ownership of our paid channels, translating high-level strategy into flawless, reliable execution.
• Ensure campaigns go live perfectly aligned with strategic intent, budgets are managed with precision, and the cost of bringing in each approved customer consistently hits target.
• Serve as the Subject Matter Expert (SME) and independently own campaign execution across Meta, Google, TikTok, and Snapchat, from complex builds through launch and advanced optimization.
• Autonomously manage specific advertising budgets and pacing against plan, decisively pulling the right platform levers to hit our Customer Acquisition Cost (CAC) targets.
• Translate marketing strategy into reliable campaign execution, partnering with creative and marketing teammates to ensure what goes live perfectly reflects the strategic vision.
• Drive a rigorous testing roadmap, running sophisticated A/B tests on behalf of the marketing team and translating complex data into actionable, strategic decisions.

Qualifications

• 5+ years of hands-on experience independently managing and executing paid media campaigns (Meta, Google Ads, TikTok, etc.) in an analytical, performance-driven environment.
• A proven track record of acting as the SME, independently managing specific ad budgets, and consistently hitting CAC, CPA, or ROAS targets.
• Expert-level knowledge of platform-specific levers, bidding strategies, ad formats, and audience targeting.
• Extensive experience designing, running, and measuring complex A/B tests for paid media.
• Ability to travel approximately 4+ times per year for in-person collaboration.

Requirements

• You know the platform levers like the back of your hand.
• You are a highly trusted operator, consistently running channels end-to-end with minimal oversight.
• Budget management is second nature; you check pacing and variance as a daily habit.
• Quality acquisition drives you; acquiring the right customers matters just as much as acquiring them efficiently.
• You launch with uncompromising precision; setup always matches strategic intent.

Benefits

• Annual full-time starting base salary range: $118,465-$157,875.00.
• Eligible for additional compensation in the form of participation in our annual incentive program.
• Comprehensive benefits plan, which includes:
• Paid time off
• 401(k) match
• Monthly wellness stipend
• Health/dental/vision insurance options
• Disability coverage
• Paid parental leave
• Flexible spending account (for childcare and healthcare)
• Life insurance
• Remote-first work environment