[Hiring] Manager, Lifecycle Marketing @Oportun

Role Description

Are you a data-driven lifecycle marketer with a passion for customer engagement and the technical chops to strengthen and scale customer lifecycle marketing capabilities? We're looking for a Lifecycle Marketing Manager to join our powerhouse team and lead lifecycle strategy and execution across Oportun's product ecosystem and key member moments. You will define and execute programs across email, push, SMS, in-app, and emerging channels to drive activation, engagement, retention, product adoption, and long-term customer value.

You are responsible for both strategy and execution. This includes prioritizing lifecycle initiatives across products, ensuring campaigns run reliably, and continuously improving performance through testing, segmentation, personalization, and marketing technology enhancements. You will work cross-functionally with Product, Engineering, Legal, Compliance, Marketing, and Marketing Technology to deliver timely, compliant, and effective communications. You will also manage dependencies, resolve blockers, and translate business needs into clear data, platform, and execution requirements.

This role will also help advance Oportun's CLM technology capabilities. You will identify and implement opportunities such as new channel expansion, custom event integrations, improved customer data flows, AI-assisted campaign workflows, and automation that makes the CLM program more scalable, personalized, and efficient.

Success in this role means improving key lifecycle metrics across products, building scalable systems, strengthening CLM platform capabilities, and ensuring lifecycle marketing is a reliable, tech-enabled growth lever for the business.

If you're a hands-on marketer with a passion for strategic thinking, lifecycle marketing execution, data-driven decision-making, marketing technology, and customer engagement, we'd love to hear from you.

Qualifications

• 5+ years of experience in lifecycle, CRM, or retention marketing, preferably B2C or fintech.
• Hands-on experience building and optimizing lifecycle programs with Iterable preferred, or similar marketing automation platforms like Braze, Marketo, or Salesforce Marketing Cloud.
• Strong knowledge of multi-channel execution, including push, email, SMS, in-app messaging, segmentation, automation, personalization, and deliverability best practices.
• Strong technical proficiency with HTML, CSS, and dynamic scripting or templating languages such as AMPscript, Handlebars, Liquid, or similar logic.
• Proven ability to build and optimize lifecycle programs through automation, segmentation, personalization, and structured experimentation.
• Experience partnering with technical teams on data requirements, event-based triggers, platform capabilities, integrations, or customer data flows.
• Experience designing and analyzing experiments, including A/B tests, holdouts, and incrementality measurement.
• Confidence evaluating or adopting emerging CLM capabilities, including AI-assisted workflows, automation, new channels, or platform feature enhancements.
• Strong project management skills with the ability to prioritize and manage competing demands.

Requirements

• Customer-centric: You start with a deep understanding of the customer and use insights to optimize lifecycle strategies across products and member journeys.
• Product-generalist: You can quickly understand different products, audiences, and lifecycle moments, then design programs that work across a broader ecosystem.
• Accountable: You take ownership of outcomes, not just execution, and hold yourself to a high bar.
• Decisive: You're comfortable navigating uncertainty and proposing informed solutions with incomplete data.
• Strategic and hands-on: You balance big-picture thinking with execution, always focused on driving impact.
• Technology-minded: You're curious about emerging CLM capabilities, new channels, event integrations, AI, and automation, and you can turn that curiosity into practical improvements.
• Influential: You align cross-functional teams and move work forward without relying on direct authority.
• Detail-oriented: You maintain a high standard for quality and accuracy, especially in regulated environments.
• Data-driven: You translate quantitative and qualitative data into actionable insights tied to business results.
• Innovative: You bring creative, forward-thinking solutions to lifecycle marketing and CLM technology challenges.
• Proactive: You take initiative, anticipate needs, and communicate clearly with stakeholders.
• Collaborative: You partner effectively across Marketing, Product, Data Science, AI, Engineering, Design, Content, Analytics, Legal, and Compliance.
• Technically fluent: You're comfortable working with data structures, AI, event-based triggers, and tools like SQL, HTML, CSS, JSON, APIs, and templating languages.

Benefits

• We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.
• California applicants can find a copy of Oportun's CCPA Notice here: California Privacy Notice .
• We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment.
• If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).