[Hiring] Manager, GTM @Crunchyroll, LLC

Role Description

Crunchyroll is seeking an execution-focused Manager, (GTM) to support the UCANZ region (United States, Canada, Australia, and New Zealand). This individual will play a critical role in driving the planning, execution, and operational excellence of regional GTM initiatives, partnering closely with cross-functional teams to deliver subscriber growth and business objectives.

You will help drive GTM execution for Crunchyroll's owned-and-operated platform and key distribution partners, including Amazon, Apple, Google, YouTube, Roku, Comcast, PlayStation, Samsung, and others.

What You'll Do

• Drive Go-To-Market Execution
  • Lead the day-to-day execution and coordination of GTM initiatives across the UCANZ region.
  • Partner with cross-functional stakeholders to coordinate campaigns, partner initiatives, and regional priorities.
  • Establish clear project plans, trackers, timelines, dependencies, risks, and mitigation strategies.
  • Drive accountability across stakeholders, proactively removing blockers.
• Performance Analysis & Business Insights
  • Track regional business performance against subscriber, engagement, revenue, and campaign targets.
  • Analyze performance versus plan, identify trends, risks, and opportunities.
  • Partner with Analytics, Finance, Lifecycle, and User Acquisition teams to develop reporting frameworks.
  • Monitor key GTM KPIs and prepare regular executive-ready reporting.
  • Leverage data to inform prioritization, resource allocation, and future GTM strategies.
• Operational Excellence
  • Serve as a key operational partner to the GTM UCANZ leadership team.
  • Identify process gaps and proactively recommend workflow improvements.
  • Keep trackers, dashboards, business reviews, and project documentation accurate and up to date.
  • Develop executive-ready presentations, dashboards, trackers, and project documentation.
  • Synthesize complex information into concise insights, recommendations, and next steps for leadership.
• Cross-Functional Collaboration
  • Build strong relationships across various teams and external partners.
  • Coordinate initiatives across global and regional stakeholders.
  • Thrive in a highly matrixed organization, influencing without direct authority.

Qualifications

• 5+ years of experience in strategy, consulting, business operations, program management, go-to-market, or project management.
• Demonstrated success managing complex cross-functional projects from concept through execution.
• Experience interpreting business performance and developing data-driven recommendations.
• Experience building executive dashboards, reports, business reviews, and presentations.
• Experience with project management, including planning, prioritization, and stakeholder coordination.
• Experience with senior leadership.
• Experience with Excel/Google Sheets and PowerPoint/Google Slides; experience with BI and reporting tools.

Benefits

• Pay Range: $72 — $80 USD.

Company Description

Crunchyroll's continued global expansion is driven by strong regional execution and integrated growth strategies. The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go-to-market strategies that grow Crunchyroll's subscriber base, deepen fan engagement, and maximize the impact of its owned-and-operated platform and strategic distribution partners.

As part of the broader Growth & Planning organization, the team sits at the center of regional strategy, operational planning, and cross-functional execution.