[Hiring] Lifecycle Marketing Specialist @Capchase
Feb 05, 2025 - Capchase is hiring a remote Lifecycle Marketing Specialist. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
Role Description
We’re looking for a Lifecycle Marketing Specialist to lead our email marketing strategy and improve our engagement and conversion metrics. As Capchase scales, this role will continue to grow and evolve. It's an excellent opportunity for someone early in their career with some B2B tech marketing experience who is looking to roll up their sleeves and get a lot of learning-on-the-job experience at a fast-growing fintech start-up.
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Implement Comprehensive Email Strategies:
- Refine and execute our lifecycle email marketing strategy to boost engagement and conversions.
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Enhance Customer Segmentation:
- Develop advanced segmentation and personalization tactics to improve targeting and relevance.
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Optimize Email and Non-email Campaign Performance:
- Continuously test and refine campaigns to maximize performance and results.
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Create Customer Journey Maps:
- Develop detailed maps of customer journeys to effectively influence customer behavior.
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Content Management:
- Own and manage content for customer and prospect campaigns and newsletters, ensuring it aligns with our brand voice.
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Collaborate with RevOps:
- Partner with the Revenue Operations and Growth teams to quickly iterate on content, ensuring optimal lead generation performance.
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General marketing effort support:
- Helping where needed across all marketing channels including paid, events, social, etc.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1-2 years of experience in lifecycle, email, or digital marketing in the B2B tech industry.
- Proven experience in customer segmentation and personalization strategies.
- Knowledge of email marketing platforms and automation tools.
- Interest in and ability to create and optimize multi-channel marketing campaigns.
- Excellent communication and collaboration skills, with an eye for detail and brand consistency.
Requirements
- Experience with HubSpot CRM and marketing automation specifically.
- Experience with customer journey mapping.
- Experience at a financial technology company.
Benefits
- We are an equal opportunity employer and value diversity at our company.
- We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Feb 05, 2025
|
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
