[Hiring] Senior Product Marketing Manager, CRM Workflow @ServiceNow
Mar 17, 2025 - ServiceNow is hiring a remote Senior Product Marketing Manager, CRM Workflow. 💸 Salary: $146,400 - $256,200 plus equity and incentives. 📍Location: USA.
Role Description
We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the newest, fastest growing areas at ServiceNow. The Sr. Product Marketing Manager for Sales and Order Management (SOM) will be responsible for driving key elements of our marketing strategy, including:
- Developing persona-based and AI solution messaging
- Creating sales and marketing content
- Releasing new products and features
This position reports to the Director of Product & Solutions Marketing for CRM Workflows. The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-paced environment.
What you get to do in this role:
- Work closely with product, sales and industry teams to develop positioning and messaging that articulates the unique benefits of ServiceNow’s Sales & Order Management to our target industries
- Create messaging and content for various marketing touchpoints across the buyer journey and for campaigns, such as keynotes, case studies, videos, ebooks, infographics and blog posts
- Provide updates of website content, ensuring that the latest messaging is represented
- Help manage ServiceNow’s sales presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management
- Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline
- Partner with our technical product marketers and product managers to define compelling demo narratives
- Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing
Qualifications
- Curiosity for AI & Innovation: Excited about AI and love experimenting with new ideas and tools
- 12+ years in enterprise software Product Marketing or equivalent
- Familiarity with sales and order management, CRM, customer service and related enterprise solutions
- Strong persona-based messaging and storytelling experience
- Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Very strong written and oral communication skills
- Experience presenting to enterprise executives in digital and in-person events
- Bachelor’s degree or equivalent experience
- Must be comfortable with social media and community participation
- Up to 10% travel to support sales efforts and industry events
Requirements
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
Benefits
- Base pay of $146,400 - $256,200, plus equity (when applicable), variable/incentive compensation and benefits
- Competitive On Target Earnings (OTE) incentive compensation structure
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP and matching donations
- Flexible time away plan and family leave programs
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
|
Salary
💸
$146,400 - $256,200 plus equity and incentives
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
