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Marketing
Manager, Customer Marketing
@LCH Lab. Corp. of America Holdings
[Hiring] Manager, Customer Marketing @LCH Lab. Corp. of America Holdings
Mar 17, 2025 - LCH Lab. Corp. of America Holdings is hiring a remote Manager, Customer Marketing. đź’¸ Salary: $90,000 - $110,000 annually + bonus eligibility. đź“ŤLocation: USA.
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Role Description
Labcorp is seeking to hire a Manager, Customer Marketing to help lead day-to-day customer engagement and messaging analysis, align marketing with customer experience needs, market trends, data-driven insights, and business priorities.
- Develop & Execute Unified Messaging: Craft a cohesive narrative for providers and patients, focusing on Labcorp’s General Medicine and Primary Care business.
- Coordinate Customer Engagement: Serve as the go-to resource for General Medicine and Primary Care Provider audiences.
- Drive Market Insights & Strategy: Identify key business and customer questions for research and competitive analysis.
- Leverage & Share Customer Insights: Collaborate with marketing and product teams to gather, interpret, and share insights.
- Enhance Relevance & Impact: Improve consistency and effectiveness of Labcorp’s engagement with providers and patients.
This position is remote within the US.
- Become an internal voice of patients and providers by data mining internal and external customer insight data.
- Help elevate the team’s outside-in thinking and customer knowledge by developing and delivering monthly or ad hoc customer insights overviews.
- Crafting comprehensive marketing strategy aligned with business goals, including audience, positioning, channels, and key performance indicators.
- Design, execute and optimize campaign plans that deliver on business objectives.
- Partnering with Field Activation and Divisions to establish cohesive yearly marketing calendars.
- Consistently work with Insights and Analytics team on managing business/customer dashboards.
- Partner with Product/Segment leads to understand business goals and strategies.
- Establish customer engagement and messaging standards, set goals and measure progress.
- Lead Cardiometabolic, Functional Medicine, and Esoteric Tests through Primary care.
- Manage third party vendors or in-house channel partners to execute on campaign plan.
- Enable delivery of the brand experience, voice, and visuals across all marketing channels.
This is a general expectation for a Diagnostics Customer Marketer, and it is understood that additional duties and responsibilities may be assigned.
Qualifications
- Bachelor’s degree in marketing, Communications, Project Management, or a related field.
- 5+ years of work experience in marketing, market research, or general business management.
- Specific experience in provider and patient marketing within healthcare preferred.
Requirements
- Ability to derive actionable insights from qualitative & quantitative market research and other data sources.
- Working knowledge of marketing automation platforms, CRMs, and project & data management tools (e.g., Tableau, Salesforce, Eloqua, Workfront, SmartSheet).
- Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches.
- Strong understanding in channel strategy.
- Robust understanding of the target audience and the customer journey to enable strategic campaign design.
- Experience in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM) databases.
- Strong understanding of the digital marketing technology landscape and best practices desirable.
- Strong communication, copywriting and editing skills needed.
- Highly organized with strong project management and data analysis skills.
- Effective communicator.
- Able to work through a highly matrixed organization.
Benefits
- Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
- Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$90,000 - $110,000 annually + bonus eligibility
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
