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Marketing
Performance Marketing Specialist
@Soum
[Hiring] Performance Marketing Specialist @Soum
Mar 17, 2025 - Soum is hiring a remote Performance Marketing Specialist. 💸 Salary: unspecified. 📍Location: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia.
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Role Description
Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies.
- Develop and execute high-impact performance marketing strategies across multiple digital channels
- Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
- Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
- Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels
- Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
- Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
- Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
- Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation
- Improve funnel conversion rates through data-driven optimizations and behavioral insights
- Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies
- Implement incrementality testing to distinguish real performance uplift vs. cannibalization
- Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing
Qualifications
- Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment
- Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
- Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
- Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
- Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
- Hands-on experience in A/B testing, marketing automation, and behavioral analytics
- Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
- CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
- Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability)
- Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools
- Strong presentation, communication, and stakeholder management skills
- Strong knowledge of Apple’s SKAdNetwork, ATT framework, and mobile privacy regulations.
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️
| 📍 | Be aware of the location restriction for this remote position: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia
|
|
Job Type
full-time
|
Posted
Mar 17, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
