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Performance Marketing Specialist @Soum

[Hiring] Performance Marketing Specialist @Soum

Mar 17, 2025 - Soum is hiring a remote Performance Marketing Specialist. 💸 Salary: unspecified. 📍Location: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

Performance Marketing Specialist, specializing in media buying, is a critical role within the marketing team and is responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical mindset, capable of turning data insights into actionable strategies.

  • Develop and execute high-impact performance marketing strategies across multiple digital channels
  • Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
  • Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC
  • Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels
  • Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions
  • Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships)
  • Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact
  • Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation
  • Improve funnel conversion rates through data-driven optimizations and behavioral insights
  • Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies
  • Implement incrementality testing to distinguish real performance uplift vs. cannibalization
  • Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing

Qualifications

  • Experience: 1 - 3 years in digital marketing, preferably in a high-growth B2C startup or marketplace environment
  • Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting)
  • Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
  • Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing
  • Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO)
  • Hands-on experience in A/B testing, marketing automation, and behavioral analytics
  • Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar)
  • CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage
  • Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability)
  • Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools
  • Strong presentation, communication, and stakeholder management skills
  • Strong knowledge of Apple’s SKAdNetwork, ATT framework, and mobile privacy regulations.

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Before You Apply
📍 Be aware of the location restriction for this remote position: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Back to Remote jobs  >   Marketing
Performance Marketing Specialist @Soum
Marketing
Salary 💸 unspecified
Remote Location
Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia
Job Type full-time
Posted Mar 17, 2025
Apply for this position Unlock 52,294 Remote Jobs
📍 Be aware of the location restriction for this remote position: Northern America, Americas, Latin America (LATAM), Europe, EMEA, USA, UK, Canada, Germany, France, USA timezones, European timezones, India, Asia, Africa, Brazil, APAC, Australia
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
Performance Marketing Specialist Apply for this position Unlock 52,294 Remote Jobs
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