[Hiring] Lifecycle Marketing Manager @EVgo

Role Description

The Lifecycle Marketing Manager role builds and engages the base of drivers charging on the EVgo network. It applies an in-depth knowledge of mobile app marketing to design and execute campaigns that drive growth, engagement, and the adoption of premium features including subscriptions and Autocharge+. This role exercises independent judgment across the full lifecycle marketing program, from strategy and testing through execution and performance analysis. The role is a driver of EVgo's customer engagement and retention strategy in a fast-paced, data-driven environment.

Responsibilities

• Lifecycle Campaign Strategy & Execution:
  • Design and deploy lifecycle marketing campaigns that build and engage the base of drivers charging on the EVgo network.
  • Drive product adoption, including subscriptions and Autocharge+, through targeted lifecycle communications.
  • Enhance customer loyalty by optimizing and enhancing each stage of the customer journey.
• Testing, Data & Optimization:
  • Build and maintain a testing roadmap to drive continuous improvements in engagement and conversion performance.
  • Conduct A/B testing to optimize customer communications across push, email, in-app notifications, and SMS.
  • Use data-driven insights to track, analyze, and continuously improve key performance indicators; use analytics tools to identify trends and opportunities for improvement.
• Compliance & Platform Stewardship:
  • Ensure customer communications and CRM list practices comply with applicable data privacy and marketing regulations (e.g., CAN-SPAM, TCPA), escalating complex compliance questions as needed.
• Team Development & Knowledge Sharing:
  • Share lifecycle marketing best practices, testing results, and platform expertise with team members to build broader team capability.
• Cross-Functional Collaboration:
  • Work closely with marketing, product, engineering, and design teams to ensure seamless integration of lifecycle marketing campaigns.
  • Perform other duties and special projects as assigned to support team and organizational objectives.

Qualifications

• Typically requires a minimum of 8 years of related experience with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with DTC ecommerce or subscription-based products.
• Demonstrated experience in lifecycle marketing and mobile app growth.
• Deep knowledge of mobile app marketing strategies, channels (push, email, in-app notifications, SMS), and best practices.
• Strong analytical skills with the ability to measure performance, identify improvements, and optimize.
• Direct experience with Braze or Iterable required.
• Proven track record managing and optimizing campaigns through data-driven insights.
• Strong project management and organizational skills.
• Occasional travel may be required for team or cross-functional meetings.

Benefits

• Health & Wellness: Medical, dental, and vision coverage, plus mental wellbeing support and wellness programs.
• Financial Benefits: 401(k), Health Savings Account (HSA) and Flexible Spending Accounts (FSA) for medical and dependent care, life and disability insurance.
• Work-Life Support: Uncapped paid time off, enhanced parental leave, and Employee Assistance Program (EAP).
• Care Navigation & Support: Access to Health Advocate services for help with claims, provider searches, and care decisions.
• Flexible Care Options: Telehealth services for convenient, low-cost access to care.
• Growth & Development: Mentorship programs and opportunities for career growth and internal mobility.
• Additional Perks: Monthly Tech Stipend, one-time home office setup reimbursement, Volunteer time off, commuter benefits, and employee focused programs.