[Hiring] Lifecycle Marketing Automation Specialist @PadSplit

Role Description

We are seeking a Lifecycle Marketing Automation Specialist dedicated to supporting supply-side growth by building, optimizing, and scaling communication journeys for our Host community. In this role, you won't just monitor existing flow; you will actively design, build, and deploy data-driven campaigns across the entire host lifecycle:

• Driving initial lead acquisition
• Nurturing prospective hosts into qualified opportunities
• Guiding them through activation
• Securing long-term retention

Utilizing our core stack and Segment, you will bridge marketing operations and technical execution to build multi-channel experiences across email, SMS, push notifications, and in-app messaging.

Qualifications

• 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation
• Proven track record of building workflows from scratch
• Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC)
• Working knowledge of SQL (or platform segmentation engines)
• Familiarity with REST APIs, JSON payloads, and Webhooks
• Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript)
• Functional knowledge of HTML/CSS
• Experience in A/B testing and the ability to interpret results
• Ability to manage multiple tasks and deadlines in a fast-paced environment
• Knowledge of multi-channel marketing trends and best practices
• Strong attention to detail

Requirements

• Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels
• Monitor and maintain automation flows to ensure campaigns are delivered consistently
• Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM
• Troubleshoot HTML and CSS issues
• Conduct A/B testing and experimentation
• Analyze performance data and generate insights
• Collaborate with creative and cross-functional teams

Benefits

• Compensation: $30,000 - $40,000 a year
• Compensation is based on the role's scope, market benchmarks, expertise, experience, and contributions to business goals

Interview Process

• Your application will be reviewed by the Hiring Manager
• If eligible, the next step would be a phone screen with a member of the PeopleOps team for about thirty (30) minutes
• If warranted, a video interview with our Sr Lifecycle Marketing Automation Specialist for thirty (30) minutes
• If warranted, a forty-five (45) minute interview with our Director of Lifecycle Marketing
• If warranted, a video interview with a small panel of key stakeholders for one (1) hour, including a live assessment
• If warranted, then we move to offer