[Hiring] Integrated Marketing Manager @PEMCO

Role Description

At PEMCO, marketing plays a critical role in creating meaningful customer relationships and helping deliver on our promise to be the most trusted insurance company in the Pacific Northwest. The Integrated Marketing Manager ensures customers experience relevant, timely, and consistent communications throughout their journey while helping turn business goals into measurable marketing outcomes. This role helps connect customer needs, brand experience, and business performance to drive sustainable growth and loyalty.

The Integrated Marketing Manager will:

• Lead the development and execution of cross-channel marketing programs that support business growth, deepen customer relationships, and strengthen brand engagement.
• Design and activate integrated marketing strategies across the customer journey, from acquisition and onboarding through retention and renewal.
• Partner closely with Distribution, Product, Digital, Customer Experience, Analytics, Creative, and external agency partners to deliver cohesive campaigns that improve customer outcomes and drive measurable business results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-8+ years of progressive experience in integrated marketing, customer marketing, lifecycle marketing, demand generation, or related disciplines.
• Experience managing multi-channel campaigns from strategy through execution and measurement.
• Experience developing customer journey or lifecycle marketing programs.
• Strong understanding of CRM, segmentation, customer engagement, and retention strategies.
• Demonstrated ability to analyze performance metrics and translate insights into action.
• Excellent communication, collaboration, and project management skills.
• Ability to manage multiple priorities in a fast-paced, matrixed environment.
• Experience in insurance or another highly regulated industry is preferred.
• Experience with customer journey mapping and customer experience frameworks is preferred.
• Familiarity with marketing automation and CRM platforms is preferred.
• Experience supporting partner, channel, or affinity marketing programs is preferred.
• Experience working with customer analytics and performance reporting tools is preferred.
• MS Office: Skilled proficiency in Excel, Word, PowerPoint, Outlook.
• Customer First: Has a relentless focus on the customer and dives deep into the challenges they face with a strong customer service orientation.
• Team Player: Is responsive, flexible, and able to succeed in a team-oriented, collaborative environment.

Requirements

• Develop and maintain integrated marketing strategies that support key customer journey stages, including awareness, consideration, purchase, onboarding, engagement, retention, renewal, and advocacy.
• Partner with Customer Experience, Analytics, and business stakeholders to identify customer needs, friction points, and opportunities to improve engagement throughout the customer lifecycle.
• Translate customer insights into actionable marketing plans that improve customer satisfaction, loyalty, and long-term value.
• Ensure consistent messaging and experience across customer touchpoints and channels.
• Lead lifecycle marketing programs designed to increase customer engagement, retention, renewal, and cross-sell opportunities.
• Design and execute onboarding communications that help new customers understand their coverage, services, and value of their relationship with PEMCO.
• Develop member communication strategies that support policy renewals and encourage long-term customer loyalty.
• Create targeted retention campaigns to proactively address customer needs and reduce attrition.
• Continuously evaluate lifecycle performance and optimize programs based on customer behavior and business outcomes.
• Lead the planning, execution, and optimization of integrated marketing campaigns supporting business, product, and customer initiatives.
• Coordinate cross-functional campaign development across owned, earned, paid, and partner channels.
• Ensure campaign plans include clear objectives, audience strategies, messaging frameworks, channel tactics, measurement approaches, and timelines.
• Collaborate with creative teams and agencies to develop compelling campaign assets that align with PEMCO's brand standards.
• Manage marketing activation across channels including: email, digital and paid media, social media, website and digital experiences, direct mail, agent and partner communications, in-app or customer account experiences, internal communication channels, when appropriate.
• Ensure channel strategies work together to create seamless customer experiences and maximize campaign effectiveness.
• Optimize channel mix based on audience behavior, campaign objectives, and performance data.
• Serve as a key marketing partner to Distribution, agency, affinity, and business partners.
• Develop co-marketing and partner marketing initiatives that drive awareness, engagement, and business growth.
• Collaborate with partner stakeholders to align goals, messaging, campaign execution, and measurement.
• Support the development of marketing resources and communication tools that help partners effectively represent the PEMCO brand.
• Establish campaign KPIs and success metrics aligned to business objectives.
• Monitor, analyze, and report on campaign effectiveness using performance data and customer insights.
• Develop recommendations to improve performance through audience targeting, messaging, channel optimization, and customer journey enhancements.
• Create executive-ready performance reports and presentations that communicate campaign impact and business outcomes.
• Partner with analytics teams to identify trends and opportunities for continuous improvement.
• Work closely with Product, Distribution, Customer Experience, Digital, Brand, Creative, Communications, Data & Analytics, and Technology teams.
• Build strong stakeholder relationships and ensure alignment across initiatives.
• Manage project timelines, priorities, and resources to support successful campaign execution.
• Champion a culture of testing, learning, customer-centered decision-making, and results-driven marketing.
• Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
• Other duties as assigned.

Benefits

• Eligible for medical, dental, and vision plans with generous employer premium cost shares.
• Covered by employer-paid basic life and accidental death & dismemberment insurance policies as well as long- and short-term disability benefit coverages.
• Eligible to participate in PEMCO’s 401(k) plan with a generous employer match.
• Paid leave programs including vacation, holidays, floating holidays, and sick leave.
• Paid time off for bereavement, jury duty, and employee volunteering.
• Education Assistance Program after one year of service.
• Scholarship program for children of PEMCO employees after one year of service.
• Flexible Spending Accounts, Employee Assistance Program, and charitable gift matching.
• Other compensation may include discretionary bonuses and tiered sales commissions/incentives.