[Hiring] Integrated Marketing Manager @NMI

Role Description

We're looking for an experienced and driven Integrated Marketing Manager to lead the go-to-market plan and programs for NMI's payment gateway, with a focus on generating pipeline, acquiring new ISO partners and increasing adoption across priority vertical markets.

In this role, you'll develop and execute integrated marketing strategies that bring together:

• demand generation
• content
• digital
• channel
• sales
• product marketing

A key part of the role will also be developing a verticalized marketing approach for markets such as:

• parking
• transit
• EV charging
• healthcare

This is both a strategic and hands-on role. You'll identify where the biggest opportunities lie, build the marketing strategy, and work across teams to turn it into campaigns that deliver measurable pipeline and revenue impact.

Key Responsibilities

• Own the integrated marketing strategy and plan for NMI's core payment gateway, aligned to pipeline and revenue goals.
• Develop and execute multi-channel campaigns to acquire new ISO partners, drive gateway adoption and support cross-sell and upsell opportunities.
• Develop verticalized marketing strategies for priority markets, using market, customer and competitive insight to tailor positioning, messaging and campaigns to specific industry needs.
• Build a strong understanding of ISO and ISV audiences, their buying journeys, challenges and decision drivers.
• Partner with product marketing and content teams to develop compelling messaging, thought leadership, customer stories, campaign content and sales enablement.
• Work closely with demand generation to define target audiences, campaign journeys, lead follow-up and conversion strategies.
• Collaborate with sales, channel and other marketing teams to ensure programs are aligned to commercial priorities and effectively executed.
• Manage campaigns from planning through execution, reporting and optimization, ensuring activity stays on track, on budget and on brand.
• Track performance against agreed KPIs and use insights to continuously improve targeting, messaging, channel mix and campaign effectiveness.

Qualifications

• 5-7+ years of B2B marketing experience, ideally in payments, fintech, SaaS, or enterprise technology.
• A marketing or related business degree or equivalent.
• Proven experience developing and executing integrated marketing strategies and campaigns that contribute to pipeline and revenue growth.
• Experience with verticalized marketing, including developing market-specific positioning, messaging and go-to-market programs.
• Strong understanding of B2B partner or channel-led business models. Experience marketing to ISOs, ISVs, PayFacs or other payments audiences is highly desirable.
• Experience working closely with sales and demand generation teams on lead management, account targeting, sales enablement and pipeline acceleration.
• Experience collaborating with and managing agency partners.
• Strong digital marketing, campaign management and performance measurement skills, including marketing automation (Salesforce, Hubspot, Pardot, ZoomInfo), SEM, SEO, PPC, display, programmatic, etc., as well as analytics (GA4).
• Exceptional project management, communication and stakeholder alignment skills.
• Creativity, curiosity, initiative and a strong commercial mindset.

Benefits

• A remote first culture!
• Competitive compensation and benefits
• Personal growth and advancement opportunities
• Flex PTO & dedicated sick time
• Health, Dental and Vision Insurance
• Life, ADD, Short-term and Long-term Disability insurance
• 401k matching up to 4% after two months of service
• Flexible Spending Account
• Paid Parental Leave
• Company volunteer days
• Employee referral program
• Bonusly colleague recognition