[Hiring] Influencer Marketing Manager @TheSoul Group

Role Description

We are looking for an experienced Influencer Marketing Manager to join our Influencer Marketing team and manage the end-to-end influencer sourcing, outreach, and negotiation process for brand campaigns across multiple industries.

• Identify and evaluate relevant creators across YouTube, TikTok, and Instagram, ensuring alignment with client objectives, target audiences, and campaign budgets.
• Take ownership of creator outreach, negotiate competitive partnership terms, and coordinate the contracting process to secure high-quality collaborations.
• Work closely with campaign managers and other stakeholders to deliver accurate creator recommendations, maintain efficient workflows, and ensure timely and budget-compliant influencer partnerships.

Qualifications

• 2+ years of professional experience in influencer marketing, with hands-on responsibility for creator sourcing, outreach, and negotiations for paid brand campaigns.
• Proven experience identifying, evaluating, and securing influencer partnerships across YouTube, TikTok, and Instagram.
• Experience working within an influencer marketing agency or a dedicated influencer marketing department.
• Strong understanding of influencer analytics, including audience demographics, engagement rates, average views, audience authenticity, and brand suitability.
• Good knowledge of influencer pricing models and performance benchmarks, particularly CPM and CPV.
• Strong negotiation skills, with experience discussing influencer rates, campaign deliverables, usage rights, exclusivity, and payment terms.
• Familiarity with influencer contracts and commercial agreements.
• Experience managing multiple campaigns, creator relationships, and deadlines in a fast-paced environment.
• Familiarity with influencer discovery and analytics tools such as Modash, Oriane, vidIQ, or equivalent platforms.
• Strong proficiency in Google Workspace, particularly Google Sheets.
• Familiarity with project management and communication tools such as Asana and Slack.
• Excellent analytical skills, strong attention to detail, and the ability to make data-driven recommendations.
• Strong organizational and time-management skills, with a proactive approach to problem-solving.
• Excellent written and verbal communication skills, with C1-level English proficiency or higher.
• Ability to collaborate effectively with an international team, with sufficient availability for meetings during Central European working hours.
• Experience managing influencer campaigns across industries such as fintech, cryptocurrency, AI, technology, consumer goods, or mobile applications is a plus.
• Familiarity with AI-powered productivity tools such as ChatGPT or Claude is an advantage.

Requirements

• Source and identify relevant influencers and content creators based on client briefs, target audiences, geographic markets, campaign objectives, and budgets.
• Evaluate creator profiles using audience demographics, geographic distribution, engagement rates, average views, posting consistency, brand safety, and previous brand partnerships.
• Use influencer discovery and analytics platforms to identify suitable creators and assess their potential value for campaigns.
• Prepare accurate, well-structured creator shortlists, including relevant performance metrics, pricing estimates, and recommendations.
• Manage creator outreach through various channels, maintaining consistent follow-ups and timely communication.
• Negotiate influencer partnership terms, including rates, deliverables, usage rights, exclusivity, and payment conditions.
• Evaluate proposed creator rates against industry benchmarks to ensure cost-effective partnerships.
• Coordinate the contracting process by documenting agreed commercial terms.
• Maintain up-to-date records of creator communications, negotiations, and partnership progress in relevant tracking systems.
• Manage multiple influencer campaigns simultaneously, ensuring sourcing, outreach, and negotiations are completed within agreed deadlines.
• Collaborate with campaign managers and internal stakeholders to align creator selections and partnership terms with client expectations.
• Maintain accurate creator databases, campaign trackers, and project updates using collaboration tools.
• Proactively identify potential challenges, communicate project updates, and suggest improvements to sourcing efficiency and negotiation processes.

Benefits

• Flexible, Part-Time Engagement: Approximately 4–8 hours per day, with an independent service-provider agreement.
• Location Freedom: Deliver services remotely from any suitable location.
• Global Network and Inspiring Projects: Collaborate with a diverse international network of professionals across 85+ countries.
• Smooth Collaboration and Project Support: Access to modern collaboration platforms and streamlined processes.
• Make a Global Impact: Contribute to influencer marketing initiatives for brands across multiple industries and international markets.