[Hiring] Marketing Specialist @Orderly

Role Description

A Glimpse into Your Future at Orderly Network

• Drive Orderly’s marketing initiatives across social media, community channels, and external communications to strengthen brand awareness and engagement across the Web3 ecosystem.
• Build and maintain relationships with KOLs, influencers, Web3 projects, protocols, and ecosystem partners, identifying and executing collaboration and co-marketing opportunities.
• Develop and coordinate external-facing content, including partnership announcements, campaign launches, and product updates, ensuring consistent and effective communication of Orderly’s value proposition.
• Plan and execute marketing campaigns and community initiatives, coordinating with internal teams and external partners to deliver campaigns on time and achieve their objectives.
• Monitor Web3 industry trends, community discussions, and competitor activities to identify marketing opportunities and inform campaign planning.
• Track marketing performance across channels and campaigns, using engagement, audience growth, referral traffic, and other relevant metrics to evaluate results and optimize future initiatives.

Qualifications

• 5+ years of experience in marketing, social media, community management, partnerships, or a related field, preferably within Web3, crypto, DeFi, or fintech.
• Good understanding of the Web3 ecosystem, including crypto communities, KOLs, DeFi projects, and industry trends. Familiarity with DEXs, perpetual trading, or crypto trading infrastructure is a plus.
• Proven ability to independently plan and execute marketing initiatives, manage multiple projects, and deliver results with minimal supervision.
• Experience identifying and building relationships with KOLs, influencers, external partners, or web3 projects is a strong plus.
• Strong content creation and writing skills, with the ability to communicate complex ideas clearly to different audiences.
• Familiarity with social media management, community engagement, KOL marketing campaigns, and marketing performance tracking.
• Fluent in both written and spoken English and Mandarin Chinese.
• Strong communication and organizational skills with a proactive mindset, attention to detail, and the ability to adapt to a fast-moving environment.

Requirements

• Dealing with a fast-moving Web3 landscape, where market trends, narratives, and community dynamics evolve quickly, requiring you to identify and act on marketing opportunities in a timely manner.
• Building meaningful relationships with KOLs, influencers, Web3 projects, and ecosystem partners, turning initial outreach into valuable collaborations.
• Balancing creativity with execution, while managing multiple campaigns, stakeholders, timelines, and deliverables.
• Finding effective ways to communicate Orderly's value proposition and differentiate its brand in a competitive Web3 ecosystem.
• Evaluating marketing effectiveness through campaign data and audience insights, and continuously improving marketing performance.
• Independently driving marketing initiatives from planning and partner outreach through execution and performance review, rather than simply following predefined instructions.
• Collaborating with teammates and external partners across different countries, cultures, and time zones, requiring clear communication and strong self-management skills.

Benefits

• Our hiring process begins by meeting with our People Team, who help facilitate the process of placing you in your new role.
• You can expect to share your experience and ideas in online video interviews with our hiring team of management and potential new colleagues.
• If you have experience in developing trading systems or financial-related products, it is a plus.
• You can prepare for this interview by mentally organizing your strategies and opinions on topics such as Web3, cryptocurrency trading platforms, and your vision of how to succeed.
• Share this! Don’t be afraid of friends or co-workers stealing this job! We will find a place for you if you are unique and intelligent.
• Check out our External Referral Incentives Program as well.