[Hiring] Head of CRM and Community Growth @GreenTomatoMedia LLC

Role Description

We are opening a new position to lead CRM and community growth across our websites and YouTube communities. You will own CRM and community growth end to end, from the player experience to the value we deliver to operators, with responsibility for budget and results. You will report to the Director of Media and work closely with Sales, YouTube, SEO, Tech and Finance.

• Grow our owned audience. Turn visitors from our websites and YouTube channels into subscribers on our owned channels, and give them a reason to stay.
• Build a community brand. Define the value players get from joining and coming back.
• Own CRM campaigns end to end. From offer selection and copy to segmentation, scheduling and performance analysis.
• Turn subscribers into depositing players. Drive first-time deposits (FTDs) at partner casinos and help players discover new relevant partners over time.
• Source offers that convert. Work with Sales and operators’ affiliate managers on competitive and exclusive deals.
• Manage affiliate manager relationships. Handle data sharing and player escalations with operators’ affiliate managers.
• Segment, test and improve. Test messaging, offers, timing and frequency to lift conversion and engagement.
• Spot high-value players early. Use behaviour and activity data to identify the players worth extra attention.
• Build retention and reactivation journeys. Welcome sequences, follow-ups and campaigns that bring inactive subscribers back.
• Support players when it matters. Oversee help for players who run into issues with a casino, such as disputes or withdrawals.
• Own tracking and reporting. Work with Tech and partners to connect acquisition, clicks, registrations and verified FTDs.
• Own the channel targets and budget. Audience growth, reach, conversion, FTDs, revenue and churn.
• Keep it responsible and compliant. Consent, responsible gambling and market-specific promotional rules come first.

Qualifications

• Experience in CRM, VIP or loyalty on the operator side in iGaming: you know what a player is worth and how to keep them.
• Solid understanding of affiliation: CPA and revshare deals, FTDs, sub-IDs and postbacks, and how affiliate managers judge traffic.
• Strong with data and KPIs: you set targets, read funnels and cohorts, and turn numbers into decisions.
• Hands-on CRM experience: email and messaging tools, automation, segmentation and A/B testing.
• Fluent English.
• Strong ownership and clear communication in a remote working environment.

Requirements

• Nice to have: Community management, ideally with creators or streamers.
• Experience launching a programme or a vertical from scratch, with P&L responsibility.
• Multi-market experience and a network of affiliate and VIP managers at European operators.

Benefits

• Freedom to work from wherever you perform best.
• Outcomes over hours: Manage your schedule in an environment where results matter more than time online.
• Autonomy and flexibility: We trust you to organize your work, manage your energy, and recharge when needed.
• A growth path you can shape: You’ll have the space, support, and responsibility to grow fast if you are hungry to learn.
• Compensation linked to performance: We review compensation based on ownership, impact, and contribution.
• Health insurance after onboarding: Comprehensive health coverage becomes active after your successful 3-month onboarding period.
• Real connections beyond the screen: You’ll have opportunities to meet teammates in person during company gatherings or to come visit our small office in Thailand.