[Hiring] Growth Marketing Manager @Tivity Health

Role Description

The Growth Marketing Manager is responsible for supporting member subscription revenue through full-funnel, data-driven marketing strategies that increase customer acquisition, conversion, engagement, retention, and lifetime value. This role manages growth performance across assigned digital channels, lifecycle marketing, partnerships, referral programs, and conversion optimization initiatives.

Working cross-functionally with Sales, Client Success, Growth Operations, Product, Analytics, and Operations teams, this role will develop and execute growth strategies that accelerate member subscriptions while improving return on marketing investment. This role combines marketing strategy with hands-on execution and requires a proven record growing subscription businesses in fitness, wellness, healthcare, consumer services or membership-based organizations.

Qualifications

• 5+ years of growth marketing, performance marketing, demand generation, or subscription marketing experience.
• Proven success supporting growth in subscription, membership, fitness, wellness, SaaS, healthcare, or related engagement outcomes.
• Strong expertise in paid media, lifecycle marketing, CRM, conversion optimization, and analytics.
• Demonstrated success contributing to acquisition and revenue goals.
• Deep understanding of attribution, customer journeys, marketing automation platforms, and experimentation methodologies.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent experience.
• Experience in fitness, health club, wellness, Medicare, employer health, or consumer subscription businesses.
• Experience marketing gym memberships, digital fitness products, wellness benefits, or healthcare services.
• Familiarity with Salesforce Marketing Cloud, Google Analytics, Looker, Tableau, Meta Ads, Google Ads, and CRM systems.
• Experience managing partnerships, referral channels, and membership marketing programs.

Benefits

• Competitive salary
• Company bonus potential
• Medical, dental, and vision insurance
• 401k with match
• Generous paid time off
• Free gym membership to over 13,000 fitness locations in the US
• Other great benefits

Key Performance Indicators (KPIs)

• New gym memberships sold
• Paid subscription revenue vs budget
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)
• LTV:CAC ratio
• Lead-to-member conversion rate
• Trial-to-paid conversion rate
• Renewal and retention rates/budget
• Churn reduction
• Marketing-sourced revenue
• Pipeline contribution
• Digital engagement and lifecycle program performance

Company Description

Tivity Health, Inc. is a leading provider of healthy life-changing solutions, including SilverSneakers®, ForeverFit®, and WholeHealth Living®. We help adults improve their health and support them on life's journey by providing access to in-person and virtual physical activity, social and mental enrichment programs, as well as a full suite of physical medicine and integrative health services. Our suite of services support health plans, employers, health systems and providers nationwide as they seek to reduce costs and improve health outcomes.