[Hiring] Manager, Growth - Paid Social @Lennar

Role Description

Lennar is looking for a Manager, Growth – Paid Social to join our Acquisition Team and lead the strategy and execution of Lennar's national Paid Social and Display media initiatives across approximately 50 divisions. This individual will be responsible for building and developing a high-performing paid media team, overseeing campaign strategy and execution, and driving performance across all Display channels.

The ideal candidate brings deep expertise in Paid Social, particularly Meta (Facebook and Instagram), as well as Native and Programmatic advertising. This individual will combine strategic thinking, creative problem-solving, and strong analytical capabilities to optimize media investments, improve campaign performance, and drive measurable results. The Manager will partner closely with Regional and Division Marketing teams, Creative and Design, and other cross-functional stakeholders to develop innovative strategies, maximize lead generation, and deliver against business objectives.

Your Responsibilities on the Team

• Develop and lead the national Display Media strategy, including Paid Social, Native, and Programmatic advertising, in partnership with Regional Marketing teams.
• Manage, mentor, and develop a team of 5–6 Paid Media Specialists, providing strategic direction, oversight, and accountability for campaign execution and performance.
• Oversee media budgets across approximately 50 Lennar divisions, including budget allocation, pacing, forecasting, and performance management across all Display channels.
• Evaluate channel and campaign performance to identify opportunities for optimization, improve efficiency, and maximize return on advertising investment.
• Lead ongoing testing and optimization initiatives involving creative, audience targeting, platform beta features, and landing pages to improve key performance indicators, including lead volume and cost per lead.
• Partner with Creative and Design teams to develop innovative ad concepts, messaging, and creative strategies that drive engagement and campaign performance.
• Serve as the primary point of contact for Division and Regional Marketing stakeholders on Paid Social and Display-related initiatives, providing strategic guidance, performance insights, and recommendations.
• Stay current on emerging paid media trends, platform capabilities, targeting opportunities, creative strategies, and advertising technologies to continuously evolve Lennar's media strategy.
• Leverage data, analytics, and reporting tools to evaluate campaign effectiveness, identify trends, and translate insights into actionable business recommendations.
• Identify and implement opportunities to leverage AI-powered campaign tools and generative AI to enhance ad copy development, creative testing, campaign optimization, and performance analysis.
• Establish and manage team priorities, project timelines, and deliverables to balance ongoing campaign execution, testing initiatives, and strategic priorities.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field required; MBA or Master's degree preferred.
• 7–9 years of digital marketing experience within an agency or in-house brand environment, including at least 5 years of hands-on Paid Social campaign management experience.
• Previous experience managing direct reports and leading large, cross-functional teams.
• Deep expertise in Paid Social advertising platforms, particularly Meta (Facebook and Instagram), as well as TikTok, Pinterest, LinkedIn, and other Display advertising technologies.
• Strong understanding of Native and Programmatic advertising, digital media strategy, audience segmentation, and first-, second-, and third-party data sources.
• Demonstrated experience managing significant paid media budgets, including forecasting, pacing, allocation, and performance optimization.
• Advanced Microsoft Excel skills and strong analytical capabilities; experience with SQL preferred.
• Experience leveraging AI-powered marketing tools and generative AI for campaign development, creative optimization, testing, and performance analysis.
• Strong project management skills with the ability to effectively prioritize competing initiatives, manage team capacity, and deliver against multiple deadlines.
• Exceptional communication, presentation, and interpersonal skills, with the executive presence and ability to influence stakeholders at all levels.
• Strategic and analytical mindset with the ability to identify opportunities, solve complex problems, and articulate how Paid Social and Display contribute to the broader digital marketing ecosystem.
• Demonstrated ability to thrive in a complex, fast-paced, and evolving environment while maintaining a strong focus on results and continuous improvement.

Requirements

• Professionally perform multiple, detail-oriented tasks with simultaneous deadlines.
• Demonstrate strong leadership, organizational, and decision-making skills.
• Ability to effectively manage competing priorities while balancing strategic initiatives and day-to-day operational responsibilities.
• Possess exceptional communication and interpersonal skills, with the ability to listen and communicate professionally in both written and verbal formats.
• Ability to collaborate effectively with internal stakeholders, influence business partners, and provide clear, data-driven recommendations.
• Ability to anticipate business needs and follow through with minimal direction.

Physical & Office/Site Presence Requirements

• This is primarily a sedentary office position which requires the incumbent to have the ability to operate computer equipment, speak, hear, bend, stoop, reach, lift, and move and carry up to 25 lbs. Finger dexterity is necessary.

Benefits

• Robust health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and an Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program and significant Home Purchase Discounts.
• Unique opportunities such as the Everyone’s Included Day.