[Hiring] Growth Marketing Lead @MongoDB

Role Description

As a Growth Marketing Lead, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas.

You have a solid knowledge of the customer journey, including:

• Onboarding
• Adoption
• Retention
• Monetization strategies and tactics
• Running experiments both in and out of the product

This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers or a highly technical audience to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills.

This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including:

• Product Management
• Analytics
• Data Science
• Customer Success
• Product Marketing
• Developer Relations

In particular, you will be:

• Partnering closely with the Product teams to create digital experiences for our customers to onboard, adopt, retain, and grow existing users
• Defining and executing marketing plans with the rest of the Growth team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
• Continuously optimizing programs and channels through experiments and A/B tests
• Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
• Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
• Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

Qualifications

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing
• Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
• Drive to provide the best possible experience to our customers and users
• Deep understanding of marketing to developers or a highly technical audience required
• Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
• Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
• Flexibility and adaptability - you enjoy working in ambiguity
• Focus and drive - you know what matters and apply yourself with gusto
• Experience or have a working knowledge of product-led growth strategies and KPIs
• Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

Benefits

• Equity
• Participation in the employee stock purchase program
• Flexible paid time off
• 20 weeks fully-paid gender-neutral parental leave
• Fertility and adoption assistance
• 401(k) plan
• Mental health counseling
• Access to transgender-inclusive health insurance coverage
• Health benefits offerings