[Hiring] Senior Manager of Marketing Operations & Growth @Swyft Fiber

Role Description

We're looking for an experienced, hands-on Senior Manager of Marketing Operations & Growth to oversee the execution and delivery of marketing programs, optimize marketing operations, and support the company's growth initiatives. This role is responsible for translating marketing priorities into actionable programs, managing agency execution and marketing technology, improving the online customer experience, and establishing processes and reporting that connect marketing activity to business results.

Working closely with the VP of Marketing and cross-functional teams, this individual will manage key initiatives, including brand integration and the rollout of a refreshed Swyft brand, while ensuring projects are delivered effectively, on schedule, and within approved budgets. The ideal candidate is a business-minded marketing professional who combines strong project management, technical expertise, and operational discipline with the ability to move initiatives forward and deliver measurable results.

Qualifications

• 8+ years of experience in marketing, marketing operations, digital marketing, sales operations, or program management.
• Experience managing marketing programs and translating strategic priorities into successful execution.
• Experience building reporting that connects marketing activity to sales results in a CRM such as HubSpot or Salesforce.
• A track record of managing complex, cross-functional projects and delivering initiatives on time and within established budgets.
• Comfort with technology, including the ability to learn new platforms and integrations quickly and coordinate technical partners.
• Experience managing agencies or vendors, including monitoring performance, deliverables, and service expectations.
• Strong analytical, organizational, and project management skills.
• Strong writing and communication skills, including the ability to provide clear updates and recommendations to senior leadership.
• A self-starter who takes ownership of execution, anticipates challenges, and moves work forward without waiting for every detail.
• Experience in telecommunications, broadband, or another subscription-based business preferred.
• Hands-on HubSpot experience, including workflows, lists, and reporting.
• Experience supporting a rebrand, brand integration, or brand refresh.
• Familiarity with conversion testing, Google Analytics 4, and digital attribution.
• Experience using AI tools to improve efficiency, productivity, and marketing operations.

Requirements

• Execute growth initiatives.
• Manage the implementation and ongoing optimization of approved digital marketing and online sales initiatives.
• Monitor website performance, identify opportunities to improve the customer buying experience, and recommend conversion improvements to support growth objectives.
• Manage marketing performance and reporting.
• Oversee reporting that connects marketing activities and campaign spend to orders and installs within our CRM (HubSpot).
• Maintain dashboards and performance reporting that provide visibility into campaign effectiveness, market performance, and key marketing metrics.
• Oversee customer journeys and automation.
• Implement and manage automated email, SMS, and direct mail campaigns for prospects and customers.
• Manage agency execution and deliverables.
• Oversee day-to-day relationships and execution with digital, CRM, creative, and PR agency partners.
• Coordinate market campaigns and promotions.
• Maintain visibility into market-specific promotions, offers, channels, and campaign results.
• Lead marketing program delivery.
• Manage cross-functional marketing projects and initiatives, including brand integration and the rollout of a refreshed Swyft brand.
• Manage marketing operations and processes.
• Develop, implement, and maintain project management processes, marketing intake procedures, workflows, and reporting routines.
• Support budget and resource management.
• Monitor project expenditures, agency costs, and campaign spending against approved budgets.
• Collaborate across the organization.
• Partner with internal departments and leadership to coordinate marketing initiatives.
• Other duties as assigned.

Benefits

• Competitive salary based on experience
• Health, dental, and vision insurance
• Paid time off and company holidays
• 401(k) retirement plan options with employer matching
• Professional development opportunities and training opportunities
• Stable and growing regional company environment