[Hiring] Senior Director, Head of Growth Marketing @HubSpot

Role Description

We're hiring a Senior Director of Growth Marketing to find and scale HubSpot's next sources of growth as AI reshapes how people discover, research, evaluate, and buy software. This leader will be accountable for two outcomes:

• Make HubSpot the most visible and recommended agentic customer platform across search and AI.
• Find, test, and scale new acquisition channels that drive high-quality top-of-funnel demand across our SMB and upmarket businesses.

You'll own HubSpot's SEO and AEO strategy and our emerging-channel growth engine, deciding what to test, where to invest, and where our next meaningful source of growth will come from. We're looking for a builder, not someone who manages an established playbook from a distance. You're obsessed with growth: you read early signals, write sharp problem statements and hypotheses, run test after test, and aren't afraid of ideas that sound strange, or even a bit wacky at first.

You'll get close to the work, challenge how we operate today, and turn shifts in technology and buyer behavior into growth before there's a proven playbook. You'll lead an exceptional global team and partner deeply across Marketing, Product, Sales, Data, Finance, and Operations, with HubSpot's scale and resources behind you and the mandate to build what comes next.

What You'll Do

• Find what's next in growth.
• Set the strategy for how HubSpot creates and captures demand as traditional inbound declines.
• Constantly scan for new channels, technologies, and shifts in buyer behavior; turn them into clear problem statements and hypotheses; test them quickly; and scale the ones that work.
• Reinvent search and AI discovery.
• Lead HubSpot's SEO and AEO strategy end to end.
• Protect and grow our organic search position while building the tooling, experiments, and playbook that drive visibility, recommendations, and demand across AI answer engines, LLMs, and agents.
• Build growth engines, not one-off campaigns.
• Design repeatable systems that run continuously: how we spot signal, prioritize ideas, test, measure incrementality, and scale.
• Understand our customers deeply.
• Sharpen our view of ICPs and how they discover and evaluate HubSpot, and use that insight to guide where the team invests and what it tests next.
• Turn growth insights into product opportunities.
• Partner with Product to turn new customer behaviors and unmet needs into new ways to acquire customers and, where the opportunity exists, new products or features.
• Partner across the growth engine.
• Work closely with our performance marketing, lifecycle, brand, and partnerships leaders so learnings from new channels and AI discovery improve how the whole funnel performs.
• Build an exceptional growth organization.
• Attract, develop, and lead a team with a high bar for curiosity, accountability, and execution.
• Stay close enough to the work to challenge assumptions and accelerate decisions, while empowering leaders to own big problems.
• Use AI and automation to help the team experiment, learn, and ship faster, and build a culture where the standard isn't activity, it's impact.

Qualifications

• You're a builder. You personally spot signal, form hypotheses, test, and scale what works.
• You've created growth where there wasn't a playbook.
• You've identified emerging channels, technologies, or shifts in customer behavior before they were obvious.
• You have an active AEO and AI search practice.
• You have deep organic and acquisition instincts.
• You use technology to change how the team works.
• You're an exceptional leader.
• You can operate across growth models.
• You're an influential partner.

Nice-to-Have Qualifications

• Experience turning growth or customer insights into new products, features, or business opportunities.
• Experience with marketing engineering, automation, or using AI to fundamentally change how marketing work gets done.
• Lifecycle or product-led growth experience that connects acquisition to activation and retention.
• Evidence of personal experimentation, such as side projects, writing, or tools you've built, that shows genuine curiosity.

Pay & Benefits

The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.

• Annual Cash Compensation Range: $246,900 — $395,000 USD

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

Company Description

HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.

At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments:

• Solve for the Customer
• Be Bold
• Learn Fast
• Align, Adapt & Go!
• Deliver with HEART

We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.