[Hiring] Growth Marketing Manager @Handl Health

Role Description

Handl serves three audiences: benefits consultants, employers, and carriers. They are connected by health plan design, pricing, activation, and ongoing monitoring, but each buys differently and accesses our platform in specific integration and usage pathways. We need a growth marketer to build and run the system that turns attention into pipeline and supports sales in turning that pipeline into booked revenue across all audiences.

You will manage the growth engine. You will work side by side with the Product Marketing Manager, who owns positioning, messaging, and audience insight. You take that story to market through channels, events, campaigns, and experiments and you tell us what is working. This is a doer-first role. You will build and run the work yourself, with fractional design and web development support and an SDR partner on the sales side.

What you will own

• Demand engine across three audiences.
• Design and run programs that generate qualified pipeline and booked revenue among benefits consultants, employers, and carriers.
• Identify where each audience's funnel differs, and build the right motion for each.
• Channel and campaign execution.
• Lead email, organic (SEO/AEO), LinkedIn, webinars, events, partner, and co-marketing programs.
• Full-funnel measurement.
• Lead attribution, funnel reporting, and the marketing dashboard across our CRM and analytics stack.
• Sales alignment.
• Partner with Sales and internal enablement team members on lead definitions, routing, handoff, follow-up speed, and campaign feedback loops.
• Experimentation.
• Run a steady cadence of tests with clear hypotheses, document what you learned, and shift resources and effort based on results.
• AI-powered growth operations.
• Build and maintain the workflows that let a small team operate like a larger one.

How you work

You are an independent operator with grit. You pick the highest-leverage work, ship quickly, and are not slowed by limited resources. You work in tight partnership with Marketing and Sales peers and agree on priorities together, but you do not wait for permission to run an experiment inside your budget. You use data to make calls and say so plainly when something fails. You keep your workload sustainable and your priorities clear. You are not coming here to learn AI — you are ready to leverage what you’ve built in prior companies at Handl.

What we are looking for

• Be ready to share examples where you’ve successfully built and run a demand generation or growth program end to end at a startup or scale-up.
• Built with AI as a growth mechanism.
• You are AI-native, not just willing to learn.
• Run growth programs with a limited budget, using fractional resources effectively.
• Sold to more than one audience or buying committee, and adapted programs to each.
• Strong command of a modern marketing stack (CRM and marketing automation such as HubSpot or Salesforce, analytics such as GA4 or PostHog, enrichment and outbound tools).
• Written clearly and briefly, and turned analysis into recommendations leadership acted on.
• Excitement about improving US healthcare, and curiosity to learn a complex value chain and regulatory environment.

Nice to have

• Healthcare, health insurance, benefits, or healthtech marketing experience.
• Experience marketing to brokers, consultants, or other channel partners.
• Experience with account-based marketing in enterprise or payer markets.
• Series A to Series B growth experience.

Benefits

• The salary ranges from $124,000 - $140,000, depending on your location, experience, and market conditions.
• Employee Stock Options.
• Generous health benefits and 401K matching.
• Flexible paid vacation, parental and medical leave.
• Wellness & professional development yearly reimbursement.
• A one-time reimbursement to help you set up a home office.