[Hiring] Director of Growth Marketing @SalesRabbit

Role Description

As Director of Growth Marketing, you own the acquisition and conversion strategy that connects marketing investment to qualified pipeline, customer acquisition, and revenue across the SalesRabbit portfolio. You translate company go-to-market priorities into an integrated growth plan and lead the people, programs, investment, and partners responsible for delivering it. You are accountable for setting priorities, allocating investment, improving performance, and explaining the commercial results.

• PPC and SEM generate most of our lead flow today.
• You will strengthen that foundation while developing acquisition opportunities across existing products and the launch of RoofRabbit.
• Your scope includes:
  • Paid acquisition
  • Integrated campaigns
  • Prospect lifecycle
  • Conversion optimization
  • Account-based marketing
  • Events
• You connect these programs to the buying journey, improving how prospects discover our products, evaluate their value, become qualified opportunities, and convert into customers.
• You partner closely with Product Marketing, which owns:
  • Buyer segmentation
  • Positioning
  • Product launch strategy
  • Sales enablement and training
  • Competitive intelligence
  • Customer adoption and expansion strategy
• This is a highly hands-on leadership role.
• You will personally lead critical Growth Marketing work while building the team, operating rhythms, and capabilities required to scale.
• You must be able to move from an investment decision to the underlying campaign, funnel, or customer data, identify what is limiting performance, and direct the changes needed to improve it.
• You will develop internal talent and manage specialist agencies with the same expectations for quality, accountability, and business impact.
• You use AI and automation as a core part of how the function operates, accelerating research, segmentation, campaign development, personalization, experimentation, and analysis while maintaining accuracy and sound judgment.
• Your success is measured by:
  • Qualified pipeline
  • Bookings
  • Acquisition efficiency
  • Funnel conversion
  • Your ability to consistently turn insight into better commercial results.

Qualifications

• 8+ years in B2B SaaS growth, demand generation, or revenue marketing, with meaningful leadership responsibility.
• Demonstrated success building or significantly improving a Growth Marketing function in a high-growth or transformation environment.
• Ownership of meaningful acquisition investment and a record of measurable impact on qualified pipeline, bookings, customer acquisition, conversion, or growth efficiency.
• Deep hands-on PPC and SEM experience, including targeting, bidding, conversion tracking, creative testing, landing-page optimization, and downstream pipeline analysis.
• Strong lifecycle marketing and experimentation skills, with examples of improving prospect, trial, nurture, or reactivation conversion.
• Commercial fluency across acquisition cost, payback, pipeline economics, Sales conversion, and customer value.
• Working experience partnering with Product on activation, self-service conversion, or product-qualified Sales handoffs.
• Experience working closely with Sales and Operations to improve qualification, routing, follow-up, and funnel visibility.
• Ability to translate Product Marketing positioning and buyer insight into effective offers, campaign briefs, and conversion experiences.
• Experience developing ABM or field programs tied to measurable commercial outcomes.
• Experience hiring and developing teams, managing agencies, and personally intervening when execution or performance requires it.
• Strong judgment under constraints, including evidence of stopping ineffective work and reallocating resources.
• Clear executive communication and the ability to align senior stakeholders around decisions and commitments.
• Practical use of AI and automation across research, segmentation, campaign development, personalization, experimentation, analysis, and execution, with repeatable workflows you can demonstrate.

Requirements

• Experience in roofing, home services, construction technology, field sales, or vertical SaaS.
• Experience marketing a multi-product portfolio or platform.
• Experience scaling both sales-led and product-led acquisition motions.
• Experience developing ABM and field programs that produce measurable commercial results.
• Experience in founder-led, private-equity-backed, or significant transformation environments.

Benefits

• 20 days of PTO
• 10 paid holidays
• Medical, Vision, Dental, and Basic Life Insurance
• 401(k) employer match
• Company phone plan

Company Description

Sales Rabbit is a software company built for roofing and field sales. It builds the tools contractors and reps use at the door, in the office, and on the job: to generate demand, sell, operate, and get paid. Those tools run from the first lead to the final payment, so the job doesn't get lost in between. They're designed to help contractors maximize their efficiency. We build software solutions that propel our customers' businesses forward: Roof Rabbit for roofing and Field Rabbit for everything else sold door-to-door.

Everything runs as one unified, AI-native platform, in a single flow from lead to cash. Our solution brings together AI canvassing, online estimates, instant quotes, territory mapping, scheduling, communication, weather data, proposals, financing, measurements, project management, material ordering, inspections, and payments.

We believe speed decides who wins in the field, and that belief changes how we build and operate. As a distributed team, we focus on moving faster, operating with greater agility, and using AI and automation as practical force multipliers. Our goal is simple: help contractors grow more efficiently while building a company that can learn, innovate, and deliver value faster.