[Hiring] Growth Marketing Lead @Binance

Role Description

We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy, integrated campaigns, and localized execution, ensuring Binance’s global brand is translated into a trusted, culturally relevant presence in the Australian market. You will own brand consistency, narrative, and campaign excellence, while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment.

Key Responsibilities

• Brand Strategy & Positioning
  • Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market.
  • Translate complex crypto concepts into clear, credible, and consumer-friendly messaging.
  • Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content).
• Integrated Marketing Campaigns
  • Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships).
  • Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels.
  • Ensure campaigns balance brand building + measurable growth outcomes.
• Local Market Leadership
  • Be the key marketing lead for Australia, with strong understanding of local consumer behavior, media landscape, and cultural nuances.
  • Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready.
  • Manage local agencies and creative partners (media, creative, production).
• Stakeholder & Cross-Functional Collaboration
  • Work closely with global marketing, regional leadership, product, and comms teams.
  • Clearly articulate local needs and feedback to global stakeholders.
  • Collaborate with partnerships and community teams to amplify brand presence.
• Performance & Brand Health
  • Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIs.
  • Use insights to refine messaging, channels, and investment strategy.
  • Balance long-term brand equity with short-term performance goals.

Qualifications

• 8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries.
• Proven track record in brand marketing and integrated campaigns, not just performance marketing.
• Experience working with global brands and adapting them for local markets.
• Strong agency management experience (creative, media, PR).
• Excellent brand judgment – understands tone, narrative, and long-term equity.
• Strong strategic thinking with the ability to structure complex problems clearly.
• Comfortable owning messaging in sensitive or regulated contexts.

Requirements

• Highly self-motivated, structured, and execution-oriented.
• Able to operate independently while aligning with global frameworks.
• Strong communication skills – confident presenting to senior stakeholders.

Benefits

• Shape the future of finance.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle challenging projects in a fast-paced and innovative environment with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team).