[Hiring] Growth Marketing Lead @Assignar

Role Description

You own growth marketing end to end. You will be in the tools: building the pages, writing the ads, wiring up the automation, reading the numbers and deciding what to try next. When something is broken, you get to rebuild it rather than write a proposal about rebuilding it. That freedom is the best thing about this role.

The shape of the job is a loop:

• We show you what is working today and what we think we know, then get out of your way.
• You test ten things.
• You come back and tell us which two stuck and what you want to do next.

The people who thrive here are the ones who bring us surprises.

You will work alongside sales rather than upstream of them. In our market, deals are won by a person in a conversation, and the best thing marketing can do is give that person a better conversation to walk into.

Our sales team is good at what they do, generous with what they know, and quick to tell you what is landing.

Qualifications

• Four or more years in growth or demand generation for a B2B software business.
• Evidence you have built something rather than inherited it.
• A testing habit you can describe out loud.
• A real working relationship with a sales team.
• Hands on the tools.

Requirements

• Run experiments rather than campaigns.
• Form a hypothesis, ship it small, measure it, then kill it or scale it.
• Rebuild the funnel: website, landing pages, forms and every conversion path between first click and a booked meeting.
• Own the channels: paid search and paid social, SEO and content, email and lifecycle.
• Improve the handover to sales: lead scoring, routing, follow-up.
• Own the stack: CRM, marketing automation, tracking, attribution and reporting.
• Get to know the customer properly: talk to contractors, sit in on sales calls, read the lost-deal notes.

Benefits

• Remote across Australia, with a preference for Sydney, Brisbane and the Gold Coast.
• A small team that takes the work seriously without taking itself too seriously.
• Time with actual customers: visit contractors and watch people use the product in the mud and the noise it was built for.

How to apply

Apply through the link on Breezy. Our process has three stages:

• Phone screen with our People team: thirty minutes on what you have built and what you are looking for next.
• The experiments conversation with the hiring manager: bring real examples, including ones that did not work.
• Working session and a conversation with our CEO: we show you the funnel as it actually stands, including the messy parts.

We respond to every application within five business days, either way.

Assignar is an equal opportunity employer. We hire on what you can do and how you think, and we welcome applications from people whose background does not look like everyone else's on the team.

If you are reading this and not sure you tick every box, apply anyway. We would much rather read your application than wonder what it said. No recruiters, thank you.