[Hiring] Growth & Brand Lead @Bedrock Talent

Role Description

The Growth & Brand Lead will own the intersection of:

• Brand and editorial strategy
• Content and storytelling
• Audience development
• Organic growth and distribution
• Product marketing
• Go-to-market strategy
• Founder-led communications

Your job will be to grow awareness by transforming the company’s products, customer insights, data, and beliefs about careers, ambition, work, and AI into ideas people want to read, watch, share, discuss, and act on.

You will work directly with the founder and a small, fast-moving team. You will inherit a real product, a substantial user base, a strong core business, an ambitious product roadmap, extensive customer insight, and more ideas than the team can currently bring to market.

What You Will Build

• A Distinctive Point of View
  • Define what the company believes about careers, job searches, ambition, work, money, fulfillment, and AI.
  • Turn those beliefs into a sharp, recognizable, and useful public voice.
• A Compounding Content and Audience Engine
  • Build the system for identifying important ideas, conducting research, producing excellent work, distributing it through the right channels, learning from the results, and expanding what resonates.
  • Raise the quality bar across various content formats.
• Go-to-Market That Reflects the Brand
  • Translate product breakthroughs, customer pain points, workforce shifts, and relevant cultural moments into launches and campaigns that generate demand.
• An AI-Native Creative Function
  • Use AI, agents, automation, and lightweight systems throughout the creative process.
  • Focus on human stories involving ambition, uncertainty, reinvention, confidence, money, and possibility.

What You Will Do

• Define and protect the company’s editorial point of view and public voice.
• Turn customer insights, product knowledge, market changes, and raw founder ideas into clear narratives and memorable creative work.
• Grow organic reach, social audiences, impressions, and meaningful engagement.
• Build repeatable content franchises and distribution loops across various channels.
• Produce research-driven and data-informed content about careers, work, and AI.
• Make the company’s products tangible through various storytelling methods.
• Develop campaigns around product launches, job-market changes, AI, ambition, and the future of work.
• Create an operating system for research, creation, editing, publishing, repurposing, measurement, and learning.
• Run experiments, retire weak ideas quickly, and turn successful ideas into repeatable systems.
• Connect creative work to audience growth, trust, traffic, activation, conversion, retention, and revenue.
• Develop a network of collaborators, creators, contractors, and specialists.
• Remain hands-on and create the early work yourself before building a larger team.

How Success Will Be Measured

• Reach: Organic impressions and non-follower reach increase.
• Resonance: Engagement metrics such as shares and discussions.
• Audience: Growth of social and owned audiences.
• Authority: The company’s ideas are cited and debated.
• Product demand: Increased understanding of the platform's capabilities.
• Compounding impact: Winning ideas become repeatable formats and franchises.

Who You Are

• You are highly skilled in at least one relevant discipline and remain motivated to improve.
• You have a strong appetite for new tools, formats, technologies, and ideas.
• You are deeply engaged with AI but focus on the people using it.
• You are both creative and technically curious.
• You take ownership and do not interpret a lack of instructions as a lack of opportunity.
• You enjoy making things, developing your craft, and doing difficult work with people who care.

Evidence Matters More Than Credentials

• Building a newsletter, media property, audience, or other initiatives from the ground up.
• Demonstrating range across various content formats.
• Producing engaging video content.
• Turning complex subject matter into content that resonates.
• Using AI and automation to enhance capabilities.
• Maintaining a visible body of work that shows taste and curiosity.

This Role May Not Be for You If

• You are looking for a strategy-only position.
• You need a detailed brief before you can begin.
• You want to manage the work without creating the first version yourself.
• You equate using AI with accepting generic output.
• You want a role that asks very little of you.

Why Join

The world of work is changing in real time, and this company has the product, customer trust, data, independence, and speed to build something better. You will have the freedom to create, the responsibility to demonstrate what works, and the opportunity to build the function around it.