[Hiring] Growth Marketer @Rare Candy

Role Description

We're hiring a Growth Marketer to take our programmatic SEO program to the next level and help refine our lifecycle marketing.

• Search already works for us; our blog drives over a million search impressions a week and converts well.
• Your job is to build the system that gets there, finding the page types collectors are searching for.
• You'll work alongside our lifecycle team on email, push, and experiments to engage new collectors.
• Over time, you'll grow into owning either activation or retention.

What Success Looks Like

• First 30 days:
  • Understand what's working in our blog and why.
  • Map where programmatic pages can extend that, and identify which page types to build first.
  • Learn our lifecycle setup and ship your first campaigns with the team.
• By day 90:
  • Your programmatic roadmap is approved and in motion.
  • The first programmatic page types are live, starting with current Pokémon sets.
  • A repeatable build and quality-control workflow is running.
  • Reporting connects search impressions to signups and revenue across both the blog and programmatic pages.
  • Run lifecycle campaigns alongside the team, launching at least one measurable activation or retention experiment.
• By the end of year one:
  • Programmatic pages cover Pokémon and at least one more game.
  • Programmatic pages are a meaningful share of our organic signups, alongside the blog.
  • Ready to own activation or retention.

What You'll Do

• Own the programmatic SEO roadmap and build operation.
• Use insights from our blog to find page types, keyword clusters, and internal-linking opportunities.
• Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows.
• Build programmatic pages using our card and product data, automation tools, and AI.
• Work with engineering on structured data, indexing, and technical SEO.
• Build Instapack pages ahead of launches and coordinate timing with the team.
• Set quality checks for accuracy, duplication, and brand voice.
• Track rankings, impressions, organic traffic, activation, and revenue.
• Partner with our lifecycle team on email, push, segmentation, activation, and retention campaigns.
• Help test whether offers like bonus candy improve retention.
• Run a weekly SEO production and performance review.

You Might Be a Fit If

• You have 2 to 4 years in SEO, organic growth, lifecycle marketing, or a related growth role.
• Hands-on SEO experience on a large or data-heavy site; programmatic SEO experience is a plus.
• Comfortable building with automation and AI tools.
• Familiar with Google Search Console, analytics tools, and keyword research tools.
• Experience working with large datasets and templates.
• Worked on email, push, segmentation, or retention campaigns.
• Aware of AI limitations and build checks to catch errors.
• Strong project management skills; keep timelines moving and communicate effectively.
• Detail-oriented; check your own work before sharing.
• Passionate about Pokémon, TCGs, collectibles, or another enthusiast community.

Bonus Points

• Experience at a marketplace or catalog-heavy site.
• Experience with Customer.io, Iterable, or a similar lifecycle tool.

Why Join Us Now

• Take a search channel that already works and build the programmatic layer that scales it.
• Work directly with our Director of Growth and engineering team.
• Clear path to owning a piece of lifecycle as you grow.
• Salary range of 70,000-85,000, plus equity.
• Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend.
• Monthly dogfooding budget to spend on cards.

Our Hiring Process

• 30-min intro chat with Taylor (Director of Growth).
• Working session (45 minutes): walk us through a site you think does programmatic SEO well.
• Paid exercise (about 3 hours, $200): show us one page type you'd build and how you'd QA it.
• Panel with our Growth team and engineering.
• Reference calls and an offer within 1 week of the final interview.

How to Apply

• Apply through our Ashby posting and answer these:
• Tell us about an SEO project you worked on.
• Describe a workflow you automated.
• What's something collectors search for that nobody answers well yet?

Rare Candy is an equal opportunity employer. We celebrate individuality and are committed to building an inclusive team.