[Hiring] Freelance Marketing and Audience Growth Partner @No Sweat Work Media

Role Description

This is a remote position.

• Location: South Africa
• Job type: Freelance / Consulting
• Engagement: Flexible, project- and needs-based
• Rate: R390 per hour
• Start date: To be confirmed

An early-stage South African lifestyle and e-commerce brand operating in the books, reading and community space is looking for a strategic, hands-on Marketing and Audience Growth Partner.

This is not a conventional social media management role. The business needs someone who can help build, test and initially operate an integrated marketing system that connects:

• Social media
• Content
• Storytelling
• The website
• Email
• Products
• Partnerships
• Events
• Community-building activity

The successful freelancer will help the business understand:

• Who its audience is
• Why people should care
• What encourages participation and sharing
• How attention can be converted into a loyal community and paying customers

Qualifications

• Applicants must currently be based in South Africa
• At least two to three years of relevant, current digital marketing or audience-growth experience
• A strong understanding of how audiences behave across different platforms, age groups and online communities
• Experience developing content, community, audience-growth or digital marketing strategies
• Comfortable working strategically and executing hands-on when required
• Able to test ideas, interpret performance data and make practical recommendations
• Commercially aware and capable of working effectively with limited budgets
• Strong understanding of brand storytelling and how it supports audience and business growth
• Curious, adaptable and comfortable working with an evolving brand
• Willing to challenge assumptions respectfully and change direction when evidence suggests a better approach
• Able to work independently on a flexible freelance basis

Requirements

• This role is not suitable for someone whose primary focus is:
• Scheduling posts or maintaining a monthly social media calendar
• Producing content simply to keep channels active
• Creating basic Canva posts without a broader strategy
• Following every trend without considering its relevance
• Measuring success primarily through follower numbers
• Treating virality as the main business objective
• Applying a rigid marketing formula developed for another brand

Initial engagement

• The initial assignment will follow a practical process:
• Diagnose the current marketing and audience position
• Recommend priorities and areas for improvement
• Build the initial marketing, content and audience-growth system
• Run a manageable number of deliberate experiments
• Measure and interpret the results
• Adapt the approach based on what is learned
• Help operate and improve the system over time

How to apply

• Please provide:
• Your CV or professional profile
• Relevant case studies or examples of audience growth, community building, content strategy or digital experimentation
• The measurable outcomes and lessons from those projects
• Your availability