[Hiring] Email & SMS Marketer @Somewhere

Role Description

Own our email & SMS channel end to end and turn a large, high-value list into revenue.

Location: Fully remote (region flexible; meaningful overlap with U.S. business hours preferred)

Employment: Full-time, independent contractor

Compensation: Base salary plus performance incentives on email/SMS-attributed revenue (last-touch, UTM-tracked)

Reports to: Head of Marketing

Tools: HubSpot, GoHighLevel, ClickUp

Key Responsibilities

• Strategy & Ownership:
  • Define the email and SMS strategy end to end; present it to the Head of Marketing, then build, communicate, and execute the roadmap.
  • Run the channel like a P&L owner, accountable for the revenue it generates.
• List Cleanup, Segmentation & Reactivation:
  • Clean, audit, segment, and tag the existing ~45k list across HubSpot and GoHighLevel.
  • Re-engage a large, long-dormant list of high-net-worth leads without harming deliverability.
  • Drive toward the end state where every contact in the CRM is mapped into a segment with an active sequence.
• Campaigns & Newsletter:
  • Launch and sustain a front-end newsletter with at least three nurture emails per week.
  • Write story-driven financial copy: strong subject lines, engaging bodies, and clean CTAs in an authoritative, precise, no-fluff tone.
• Lifecycle & Automation Flows:
  • Build journey-based flows, dynamic content blocks, forms, and UTM / hidden-field tracking.
  • Convert leads handed off from the growth marketers into booked calls and sales.
• Webinar Promotion Cycle:
  • Own the full promo cycle for the monthly webinar: pre-webinar sequence, show-up sequence, and post-webinar follow-up.
• Deliverability & List Health:
  • Warm domains on a defined schedule and safeguard sender reputation on a large, previously unmailed list.
  • Verify and monitor domain authentication (SPF, DKIM, DMARC) monthly.
• Reporting & Iteration:
  • Report weekly on sends, opens, clicks, revenue per email, and list health.
  • A/B test subject lines and angles continuously; kill what does not convert; report in revenue, not vanity metrics.

Qualifications

• Proven ownership of email and SMS as a revenue channel, ideally in direct-response, info-product, coaching, or e-commerce.
• Financial or direct-response copywriting: subject lines, story-driven bodies, and clean CTAs in an authoritative, no-BS tone.
• Reactivation and dormant-list expertise: has warmed cold, large lists without torching deliverability.
• Lifecycle and segmentation strategy: thinks in segments, flows, and journey states, and builds a relationship with a list over time.
• Deliverability and list hygiene: has warmed a domain and can describe the schedule, and knows what to do with a 30k+ list that has not been mailed in months.
• Marketing-tech fluency: can build emails and spec workflows, dynamic content blocks, forms, and UTM / hidden-field tracking; hands-on with HubSpot and GoHighLevel.
• Holistic funnel thinking: understands the second-, third-, and fourth-order consequences of decisions.
• Autonomous communicator: works independently but over-communicates status.

Preferred Qualifications

• Experience with high-ticket application or booking-call funnels.
• Experience owning webinar promotion sequences.
• Comfort with crypto, fintech, or investing, and the ability to write credibly for a high-net-worth audience.
• Experience carrying a commission or revenue target.

Ideal Candidate Profile

You are an owner who builds, communicates, and executes a roadmap and treats the list as a P&L, not a task queue. You are obsessive about deliverability and list health, a strong financial and direct-response writer, and you think in segments, flows, and journey states rather than blasts. You are relentlessly data-driven, killing what does not convert and reporting in revenue. You work autonomously but over-communicate. You are motivated by a rare setup: a large list of high-net-worth buyers, years of historical performance data, and direct commission upside on the revenue you create.

Benefits

• The infrastructure, product, and market here let your skill set go further than it would elsewhere.
• You inherit a validated offer, a large list of high-net-worth buyers who have already opted in, and 3+ years of historical data on what has and has not worked for this offer.
• The same team recently scaled the original offer past $3M in a single month at over 7x ROAS.
• You will work alongside a crypto-native leadership team from top-tier backgrounds, with the autonomy to build the ideas you have the most conviction in and commission upside tied directly to the revenue you generate.