[Hiring] Director of Organic Growth - SEO | AEO | CRO @Rula

Role Description

Rula is fundamentally transforming mental healthcare access by seamlessly bridging the gap between quality care and insurance coverage. As Director of Organic Growth, you will steward the primary gateway to our ecosystem: our organic channels. Reporting to the Head of Brand & Integrated Marketing and serving as a key member of the Brand Leadership Team, you will architect the vision, multi-year roadmap, and bottom-line revenue impact across organic search, Answer Engine Optimization (AEO), and Conversion Rate Optimization (CRO) as a cohesive growth engine.

We are navigating a generational paradigm shift from legacy SEO to AI-mediated discovery—including LLMs, AI Overviews, and conversational search environments. You will define Rula’s market position in this new era, translating category-defining strategy into high-ROI Go-To-Market execution, business cases, and scalable growth across both consumer (patient) and provider segments.

Strategic Scope & Execution

• Steer full-funnel organic strategy—driving site architecture innovation, enterprise-grade structured data, and dominant share-of-voice in zero-click environments.
• Oversee an always-on CRO framework, systematically refining high-intent conversion pathways to maximize patient acquisition and downstream clinical outcomes.
• Act as a peer and strategic co-owner alongside Engineering, Product, and Design (EPD) leaders to identify technical investments that improve discoverability, site performance, and conversion.
• Orchestrate alignment across PR, Lifecycle, Clinical, and Compliance teams—ensuring all growth mechanisms are technically robust, clinically authoritative, and fully compliant with HIPAA, WCAG, and healthcare regulatory standards.

Leadership & Commercial Accountability

• Build, mentor, and scale a high-performing organic growth organization alongside an elite agency network.
• Hold direct P&L accountability for growth forecasting, capital allocation, and ROI—tracking metrics from AI answer-engine market share down to CAC, LTV, and net revenue contribution.
• Distill complex performance data into compelling executive narratives that shape C-suite decision-making and influence company-wide investments in content, product, and brand.

Qualifications

• 10+ years of experience in organic search/SEO, with progressively senior ownership of strategy and measurable business outcomes.
• 5+ years of people leadership experience, including building, developing, and growing a team.
• 8+ years of deep, experimentation-grounded expertise in technical SEO and AI-native discovery across search engines, AI Overviews, answer engines, and LLM ecosystems (AEO).
• Experience leveraging automation, AI, and programmatic approaches to scale content creation, optimization, and experimentation while maintaining quality.
• Strong technical fluency in site architecture, structured data, and Core Web Vitals.
• Experience evaluating and selecting SEO, AEO, or CRO tooling and vendors at scale.

Requirements

• Comfort operating in a rapidly evolving landscape where best practices are still emerging.
• Experience building and scaling a GTM strategy around organic channels, including making the business case for investment and defending it with data.

Benefits

• 100% remote work environment.
• Working hours to support a healthy work-life balance.
• Attractive pay and benefits with full transparency of pay ranges.
• Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA.
• 401(k) plan access.
• Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care.
• Paid parental leave for all parents.
• Employee Assistance Program (EAP) supporting mental and physical health.
• Quarterly department stipend for team-building activities.
• Community and employee resource groups fostering a sense of community and belonging.
• Home office stipend and $50 monthly stipend for internet or cell phone expenses.
• Wellness at Rula program with year-round wellness initiatives and a $50/month wellness stipend.