[Hiring] Director of Brand @Finances Demystified

Role Description

You own the brand and media machine. Your mandate: turn Dominique's IP, story, and client results into a consistent, measurable flow of content that grows the audience, drives our launches, and expands the brand beyond one face. You set the strategy, run the calendar, lead the media pod, and own the numbers.

What You'll Own

• Content strategy & calendar:
  • Architect an always-on content strategy across YouTube, Instagram, TikTok, podcast, email, and live events.
  • Tie every piece of content to a business outcome: list growth, challenge registrations, show-up rates, high-ticket sales.
• Production & publishing:
  • Turn 1–2 monthly shoot days with Dominique into a pipeline of long-form video, shorts, carousels, emails, and ads.
  • Brief, direct, and approve all creative: hooks, scripts, thumbnails, titles, captions.
  • Hold a tight publishing cadence across platforms.
• Media team leadership:
  • Build and lead a small media pod: editors, thumbnail designer, social media manager, contractors.
  • Set the standard, give sharp feedback, and keep the bar high on brand, storytelling, and quality.
• Performance & analytics:
  • Own the content scorecard: CTR, watch time, subscriber growth, opt-ins, revenue influenced.
  • Run structured creative testing (topics, hooks, thumbnails) and double down on winners.
• Brand stewardship:
  • Be the guardian of the Demystified brand: voice, visuals, values, and how we show up online.
  • Make sure everything we publish speaks clearly to first-generation women and reflects our mission.

What You'll Partner On

• Paid media: work with our paid team to turn organic winners into paid winners.
• Proof assets: help systematize how we capture student wins, testimonials, and event footage so our best content increasingly features our customers.

Where We Are Today

• YouTube: 18,000 subscribers, 8 videos/month
• Instagram: 255,000 followers, 14 posts/week
• TikTok: 25,900 followers

What Success Looks Like at 12 Months

• Organic reach on core channels has grown 2–3x from the baseline above, without diluting intent.
• We're publishing 3–5x more content at equal or better quality.
• Every launch has a media-backed plan and content stack that you run end to end.
• There's a documented Demystified Marketing Machine that reliably turns student wins → proof assets → content → ads → launch revenue.
• Our top-performing content features both Dominique and our students.

Qualifications

• A senior content, brand, or media operator who has built or led media for a creator, info brand, or DTC brand at 7–8 figures.
• Equal parts creative and analytical. You live in YouTube Studio, IG/TikTok analytics, and dashboards, not just brainstorm docs.
• Generative. You naturally think in hooks, headlines, and story angles.
• A builder. You've hired, managed, and leveled up editors, creators, and social managers.
• Comfortable owning outcomes. You want to be judged on audience, leads, and revenue influenced, not just views.
• Mission-aligned. You care about financial empowerment, especially for women and first-gen wealth builders.

Experience

• 5+ years in content, brand, creative, or media roles, with 2–3 years owning strategy.
• A track record of growing a personal brand or media-driven business, turning long-form into high-performing short-form, and working closely with a founder or face of brand.
• A portfolio with before/after channel metrics and specific content you led that moved the numbers.

How to Apply

Attach the following to your application on Gusto:

• A short note (max 400 words) on the most meaningful brand or creator you've helped grow, and the one piece of content you're proudest of and why.
• Links to the channels or brands you've led, plus 3–5 specific pieces you directed or owned.
• Finalists will be asked for a one-page overview of the metrics they've moved in prior roles.