[Hiring] Lead Strategist @Shift Paradigm

Role Description

Are you passionate about premium, dynamic brand experiences powered by data-driven personalization? A proven expert in omnichannel lifecycle marketing, with a particular niche for email? If yes, we’d love to connect! Shift Paradigm is searching for a seasoned Lead Strategist to serve as a trusted consultant on our team devoted to one of the world’s most admired financial services brands.

Reporting directly to our Senior Director of Data & Insights, in this role you will blend consulting instincts with hands-on channel knowledge to:

• Lead end-to-end strategic analysis
• Diagnose performance gaps
• Map multi-touch journeys
• Guide creative recommendations

You will collaborate across data, creative, and operations teams to deliver post-campaign reporting and build business-led narratives with slick, compelling data visualizations and actionable audience insights. Please note, this is not a technical engineer role or a sales role - this is a true strategic consultant.

Though we are a remote organization, this role must work on US east coast hours.

Qualifications

• 10+ years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on email marketing for or with major consumer brands (Financial services experience a huge plus).
• A proven expert leveraging data to drive business decisions.
• Deeply passionate marketer who can effortlessly shift from the strategic altitude of multi-year, omni-channel test-and-learn roadmaps down to the granular mechanics of a specific journey stage, channel brief, or immediate optimization.
• Curious, always-learning practitioner of AI tools to aid your thinking, output and efficiency.
• Strong critical thinking and analytical skill paired with a creative spark.
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations.
• Expert in Excel/Google Suite.
• Advanced knowledge of email and digital marketing metrics.
• Highly detail-oriented, organized self-starter with strong problem-solving skills.
• Executive presence with excellent written and oral communication, time management, and client deliverable development skills.
• Familiarity with ESPs (SFMC, Adobe) preferred but not required.

Requirements

• Serve as a trusted strategic advisor to clients, operating as a thought partner to build long-term relationships and identify growth opportunities.
• Lead client-facing workshops, strategy presentations, and workshops sessions, aligning design and copywriting partners to execute the vision.
• Develop quantifiable content strategies, test and learn and measurement methodologies to demonstrate marketing ROI against client business objectives.
• Leverage dashboards and raw data in collaboration with data engineers to interpret complex datasets, generating clear and error-free insights.
• Create and own intelligent and beautiful client-facing decks, utilizing your expertise in storytelling with data and presentation design to clearly communicate your narrative.
• Be a subject matter expert on email marketing trends and best practices.
• Share best practices with clients and your colleagues.

Benefits

• The salary range for this role is $115,000 to $150,000, based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.
• In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, 401k, Flexible Paid Time Off, and various other ancillary benefits and perks.