[Hiring] Director of AEO / SEO @Bisk

Role Description

Bisk is seeking a Director of AEO/SEO to lead organic discovery across a portfolio of top-tier university partners. This is a hands-on, strategic role responsible for AEO/AI search visibility, technical SEO, content strategy, and organic growth. The Director will own the roadmap and results, partnering across Marketing, Content, Account Management, and Technology to ensure search and answer-engine requirements are built into program pages, launches, and campaigns. Success means increasing visibility, qualified demand, and enrollment across traditional search and AI platforms.

Qualifications

• Bachelor’s degree and 8+ years in SEO, organic growth, or digital marketing, including time as both a hands-on individual contributor and a strategy leader.
• Demonstrated ownership of AEO/GEO/AI search work (LLM visibility auditing, citation and share-of-voice tracking, prompt testing, and structured content strategy), not theoretical familiarity.
• Deep technical SEO expertise: site architecture, crawl and indexation management, schema and structured data, log file analysis, redirects, and Core Web Vitals.
• Proven track record translating organic performance into business outcomes for enterprise or multi-brand organizations.
• Hands-on execution and analysis of variable testing and continuous improvement.
• Experience managing agencies, contractors, or vendors against defined scopes, budgets, and deliverables.
• Advanced proficiency with Google Search Console, GTM, GA4, and enterprise SEO platforms (Semrush, Ahrefs, Screaming Frog, or comparable).
• Strong analytical skills, autonomous ability to pull data, and fluency in performance marketing metrics: CPL, CPA, conversion rate, LTV with the ability to diagnose funnel problems and prescribe solutions.
• Exceptional written and verbal communication skills; able to present strategy and defend recommendations with executive leadership and external partners.
• Experience working across cross-functional teams with and without direct authority.

Requirements

• Experience in higher education, online learning, or OPM/EdTech, including an understanding of enrollment funnels, intake windows, and degree versus certificate program dynamics.
• Multi-brand or multi-client experience supporting institutions with separate brand standards and governance.
• Hands-on work in both Webflow and WordPress environments, including template and CMS-level optimization.
• Working knowledge of HubSpot, Salesforce, or comparable CRM/marketing automation platforms, and of UTM/CRM reconciliation and first-touch attribution.
• Familiarity with AI search visibility tooling (Profound, Brand Radar, or similar) and with applying LLMs to content briefing, auditing, and analysis.
• Experience building a capability from the ground up, including hiring, vendor selection, and executive business-case development.
• Advanced Excel/Sheets plus Python or R for keyword clustering, SERP scraping, and citation-share analysis at scale.
• Agile mindset and history of prototyping concepts.

Company Description

Bisk partners with leading universities to deliver online degree and certificate programs to learners around the world. Through our expertise, resources, and technology, we help institutions grow and students thrive. Bisk has supported more than one million enrollments and is committed to amplifying potential through transformational learning experiences. To learn more, visit bisk.com.