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Director, Integrated Marketing
@Rithum LinkedIn Board
[Hiring] Director, Integrated Marketing @Rithum LinkedIn Board
Mar 18, 2025 - Rithum LinkedIn Board is hiring a remote Director, Integrated Marketing. 💸 Salary: unspecified. 📍Location: USA.
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Role Description
As the Director of Integrated Marketing, you are a visionary leader responsible for driving demand generation, accelerating sales pipeline and optimizing deal closure rates through effective field and partner marketing initiatives. You will act as a strategic connector—ensuring regional and functional marketing teams operate in sync, leveraging best practices, and executing against a cohesive, data-driven go-to-market strategy.
The position reports to the VP, Global Brand and Media, and oversees field marketing, customer marketing, partner marketing, and analyst relations and public relations efforts, globally.
Responsibilities
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Strategic Leadership & Alignment:
- Define and drive the integrated marketing strategy across Field, Customer, Partner, and Analyst Relations teams, ensuring alignment with business objectives and revenue goals.
- Act as a thought leader and advisor to field marketing, customer marketing, and partner marketing leads—helping refine their programs to optimize impact and ROI.
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Field Marketing Strategy & Sales Alignment:
- Provide guidance to regional field marketing teams, ensuring they have the strategic direction, messaging frameworks, and resources to drive demand and pipeline impact.
- Collaborate with sales leadership to define regional marketing priorities, ABM initiatives, and event strategies.
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Customer Marketing & Advocacy Strategy:
- Shape the global customer engagement strategy, ensuring customer marketing teams have a structured approach to drive retention, expansion, and advocacy.
- Champion customer storytelling, helping teams scale case studies, testimonials, and peer networking programs globally.
- Identify opportunities to leverage customer insights and success stories across marketing campaigns, sales enablement, and thought leadership.
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Partner Marketing Strategy:
- Define the overall co-marketing and partner engagement strategy, ensuring alignment with channel and alliance growth objectives.
- Develop a strategic approach to enable, amplify, and measure the success of partner-driven marketing programs.
- Strengthen collaboration between Partner Marketing and Field Marketing to create seamless go-to-market execution.
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Analyst & Market Influence:
- Lead strategic engagements with industry analysts (e.g., Gartner, Forrester, IDC), working closely with the AR team to improve perception and positioning.
- Develop and refine market messaging and competitive positioning to ensure the company is well represented in key industry reports and research.
- Provide strategic guidance on briefings, inquiries, and key report participation to enhance visibility and thought leadership.
Qualifications
- 10+ years of experience in B2B marketing, field marketing, or a related field, preferably in the tech, SaaS, or enterprise software industry.
- 5+ years of experience in field and events marketing.
- Proven leadership experience, including managing global marketing teams and collaborating with cross-functional teams (sales, product, etc.).
- Experience in demand generation, field marketing, and partner marketing, with a strong understanding of how these functions contribute to pipeline acceleration.
- Strong analytical skills, with the ability to measure campaign performance, optimize marketing programs, and demonstrate ROI.
- Hands-on experience working with industry analysts (Gartner, Forrester, IDC) to influence market perception.
- Strong communication and storytelling skills, with the ability to translate complex data into compelling marketing narratives.
Preferred Qualifications
- Bachelor's degree in marketing, Communications, Business, or a related field; MBA preferred.
- Experience in a Private Equity-backed organization or fast-paced SaaS environment.
Travel Required
- Up to 10%
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1.
- A 6% 401(k) match.
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days.
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave.
- Accident, critical illness, and hospital indemnity insurance.
- Pet insurance.
- Legal assistance and identity theft insurance plans.
- Life insurance 2x salary.
- Access to the Calm app and the Employee Assistance Program.
- $65/month Remote work stipend for internet.
- Culture and team-building activities.
- Tuition assistance.
- Career development opportunities.
- Charitable contribution match up to $250 per year.
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| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
💸
unspecified
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 18, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
