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Marketing
Director, Retention and CRM
@Ritual
[Hiring] Director, Retention and CRM @Ritual
Mar 19, 2025 - Ritual is hiring a remote Director, Retention and CRM. đź’¸ Salary: $130,000 - $193,000. đź“ŤLocation: USA.
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Role Description
The Director, Retention and CRM will lead CRM and Retention strategy, owning the entire customer lifecycle and subscriber experience across all touchpoints (email/SMS, in-box, web). This role focuses on driving conversion, retention, and lifetime value while championing personalization and segmentation at scale. Collaboration is key in this omni-channel role, working closely with our Digital Product Management team to enhance customer experience and build Ritual’s DTC advantage.
- Develop and refine a CRM-driven customer acquisition strategy that educates and converts prospective customers.
- Design and optimize Ritual’s cross-channel customer lifecycle strategy, focusing on key metrics like retention, lifetime value, repeat purchase rate, and satisfaction.
- Own the repeat and recurring revenue P&L, working closely with FP&A, Demand Planning, and Product Marketing to ensure accurate forecasting.
- Foster a data-driven culture, partnering with Digital Product, Engineering, and Data teams to test, optimize, and share best practices.
- Leverage data and automation to enhance CRM efficiency and customer engagement.
- Act as a strategic leader for cross-functional customer initiatives, including product launches, subscriber experience improvements, and the launch of a loyalty program.
- Lead and mentor a diverse team of CRM and lifecycle marketers, balancing hands-on execution with thoughtful team growth.
- Champion internal processes, collaborating with Program Management to streamline execution, improve efficiency, and enhance cross-functional collaboration using tools like Asana, Figma, and Notion.
Qualifications
- 7+ years of experience in CRM, customer marketing, and lifecycle optimization, ideally in businesses at $100M+ scale.
- Data-driven and analytical, with a strong ability to translate insights into action (experience with BI tools like Looker or Omni is a plus).
- Expertise in lifecycle analytics and reporting, particularly in a subscription-based or recurring revenue business model.
- Experience working cross-functionally with Digital Product and Engineering teams to enhance the customer journey.
- Results-oriented, with the ability to shift between high-level strategy and hands-on execution.
- A supportive leader and mentor, committed to fostering an inclusive and high-performing team.
Requirements
- Experience in e-commerce/DTC brands.
- Background in high-growth, fast-paced startup environments.
- Subscriptions experience strongly preferred.
- Familiarity with our tech stack (Iterable, SendGrid) is a plus.
Benefits
- Pay Range: $130,000 - $193,000
- 401k Match - Up to 4%
- Medical/Dental/Vision/Life Insurance
- Healthcare & Dependent Care FSA
- Equity participation in the form of stock options
- 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
- Talkspace access for mental health support
- Pet Insurance discount
- Non-accrual and flexible PTO (10 days minimum)
- 18 paid company holidays + additional days for extended weekends.
- 10 Wellness Days (Final Friday of each month)
- 2 Days to volunteer (Days of Action)
- Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
- Free Ritual subscription during your time with us
- Maven Clinic Family Planning platform
- Annual Wellness stipend
- Monthly Childcare Allowance
- Technology Allowance
- New hire Work from Home stipend
- Bi-Annual Performance Reviews
- Bi-Annual in-person company events
- Monthly wellness activities
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
$130,000 - $193,000
|
Remote
Location
USA
|
|
Job Type
full-time
|
Posted
Mar 19, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
