[Hiring] CRM Marketing Specialist @Citrus Systems

Role Description

We are looking for an ambitious CRM Marketing Specialist for full-time for our client, a growing and high-impact company based in Cyprus. This is a great opportunity to join a brand that is making a strong mark in its industry and is entering an exciting new phase of development.

As a CRM Marketing Specialist at their company, your responsibilities will be:

• Campaign execution
  • Set up and launch segmented campaigns and automated journeys in Customer.io (or similar).
  • Build audiences, triggers, send rules, and frequency caps; ensure tracking parameters and deep links work.
  • Run basic A/B tests (subject lines, creatives, incentive levels) and document results.
• Bonus & promotion setup
  • Configure standard promos (welcome, reload, free spins/bets, cashback) per brief.
  • Apply eligibility rules, cooldowns, and key T&Cs perform QA to prevent edge-case abuse.
• Content production coordination
  • Create clear briefs and tickets for copywriters, designers, translators; manage assets and approvals.
  • Keep the offer & content calendar updated; maintain naming/version control for templates.
• Reporting & hygiene
  • Prepare weekly dashboards: sends, delivery, opens/clicks, conversions (deposit/wager), unsubscribes/complaints.
  • Monitor deliverability, list hygiene, consent states, and WhatsApp/SMS opt-in quality.
• Data & tooling
  • Use Liquid/dynamic content, variables, and conditional logic in templates.
  • Partner with Product/BI to validate events/attributes from the CDP and log bugs or gaps.

Qualifications

• 1–2+ years in CRM/Lifecycle marketing or marketing automation (iGaming, mobile apps, e-commerce, or fintech).
• Hands-on experience with Customer.io or similar (journeys, segments, templates).
• Comfortable with CSV audience checks, UTMs, QA checklists, and basic funnel/retention metrics.
• Working knowledge of HTML for emails and WYSIWYG editors (Stripo etc); familiarity with Liquid/Handlebars is a plus.
• Strong organization and communication skills; able to manage multiple briefs and deadlines.
• Fluent Russian, English at B1 level or higher for briefs and stakeholder updates; experience with localization workflows.

Requirements

• Bonus points if you have:
  • iGaming exposure (casino/sportsbook): bonus wallets, common promo types, VIP or reactivation programs.
  • Basic SQL (SELECT, JOIN) or spreadsheet proficiency; Looker/Metabase/BigQuery familiarity.
  • Experience with WhatsApp Business, SMS gateways, and push (FCM/APNs).
  • Understanding of deliverability concepts (sender reputation, list hygiene, seed tests).

Benefits

• Competitive salary and constant encouragement for your efforts and contribution (annual salary review).
• Remote work and flexible schedule: work from anywhere in the world at a pace that suits you.
• Professional growth and strong expertise: work side by side with experienced colleagues, learn from their expertise, and build your portfolio with real-world cases.