[Hiring] Creative Strategist @Pickup Music

Role Description

We're looking for an independent contractor Creative Strategist to own the creative pipeline for our bass advertising on Meta.

• Work with our Head of Growth and our media buyers, editors, bass instructors, artists, and UGC creators.
• Consistently develop and ship new ad creative, learn from what performs, and turn those insights into better concepts.
• Own ideas from initial research and scripting through production, editing, and launch.
• Depending on the concept, your work could include:
• Keeping enough new creative in the pipeline that we always have something new to test.
• Analyzing ad-level performance and using those findings to develop the next batch of concepts.
• Developing new creative angles and iterating on proven winners.
• Writing scripts from the initial idea through to a production-ready brief.
• Finding, hiring, briefing, and managing UGC creators and bass artists.
• Briefing editors and owning concepts through to live-ready creative.
• Shooting and rough-cutting some concepts yourself.
• Staying close to how bass players actually talk about learning, practicing, and progressing through social media, comments, reviews, and online communities.

Qualifications

• Play bass at an intermediate level or above, with a solid understanding of music theory.
• Deeply familiar with bass content on social media and understand what's currently working.
• Strong interest in marketing, advertising, and creative strategy.
• Proactive and hands-on; able to find a way to move concepts forward when blocked.
• Highly output-driven and comfortable being measured on the amount and quality of creative shipped.
• Comfortable working with performance data and using it to guide creative decisions.
• Comfortable appearing on camera when needed (this is a plus, but not a requirement).

Requirements

• Consistently shipping a strong volume of new concepts each month.
• Increasing share of our bass ad spend running against creative you've developed.
• Improving creative hit rate against our cost-per-trial target.

How to apply

If this sounds like a good fit, we'd love to learn more about you. Please include:

• A short introduction covering your experience.
• Your resume or portfolio.
• Examples of your previous work as a creative strategist, particularly any paid social creative that you developed and/or appeared in.
• A video of you playing bass showcasing your skill level.

Apply here or send everything to [email protected] with the subject line "Bass Creative Strategist".