[Hiring] Creative Strategist @Paired

Role Description

We're looking for a Performance Creative Strategist to help scale a premium DTC kitchen knives and kitchenware brand generating approximately $28–30M in annual revenue. This is a hands-on role for someone who doesn't just develop creative ideas, they bring them to life. You'll be responsible for creating high-converting performance marketing concepts, writing compelling ad copy, and producing creatives using AI-powered tools. If you're passionate about DTC marketing, performance creative, and leveraging AI to move fast, we'd love to hear from you.

• Develop performance-focused creative concepts for paid social campaigns
• Write compelling ad copy and messaging tailored for DTC audiences
• Create static and video ad creatives using AI tools from concept to execution
• Produce multiple creative variations for testing and optimization
• Develop creative strategies based on customer insights and performance data
• Collaborate with the marketing team to continuously improve creative performance
• Stay up to date with emerging AI creative tools and performance marketing trends
• Take ownership of the creative process from ideation through final execution

Qualifications

• Proven experience developing performance creatives for DTC or eCommerce brands
• Strong understanding of paid social advertising, particularly Meta platforms
• Hands-on experience using AI tools to create both static and video creatives
• Ability to independently execute creative ideas—not just write briefs for others
• Strong copywriting skills for direct-response advertising
• Understanding of performance marketing metrics such as CTR, CPA, ROAS, and conversion rate
• Highly creative with strong attention to detail
• Ability to work independently in a fast-paced environment